1st Edition
Marketing the City The role of flagship developments in urban regeneration
By H. Smyth
Copyright 1994
316 Pages
by
Routledge
312 Pages
by
Taylor & Francis
316 Pages
by
Taylor & Francis
Also available as eBook on:
This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project... Read more
Preface. Acknowledgements. City vision and 'flagship' developments. Context for urban policy and marketing the city. Research approach. Marketing framework. Project management. Project impact. Case studies. The Watershed Complex. The International Convention Centre. The Hyatt Regency Hotel. Brindley Place and the National Indoor Arena. Theatre Village. Byker Wall. Implications of flagships for urban regeneration and marketing. Future development and city visions. Notes. References. Index.
Biography
H. Smyth
'This book contains important messages for policy makers and practitioners...The case studies were especially helpful and interesting.' - Journal of Property Research
