1st Edition

Marketing the Group Practice
Practical Methods for the Health Care Practitioner

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ISBN 9780866562645
Published January 1, 1983 by Routledge
120 Pages

USD $170.00

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Book Description

A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and “word of mouth” from satisfied clients.

Table of Contents

Contents Preface

  • Some Key Aspects of Utilizing Marketing Consultants for Group Practices
  • A Legal Viewpoint on Marketing for Group Practices
  • Marketing Planning for Group Practices
  • Differences in Marketing a New Practice Versus Marketing an Established Practice
  • Preparing the Financial/Business Plan for Marketing the Group Practice
  • Building a New or Better Image for Your Practice Through Solid Media Relations (Public Relations and Publicity)
  • Professional Advertising--How Professional Is It?
  • How to Promote and Advertise a New or Existing Clinic
  • Basic Marketing Research for the Group Practice or, What on Earth Is Targeting and Why Should I Care?
  • The Best Malpractice Insurance of Them All: Consumer Satisfaction
  • Physician Recruiting for Group Practices
  • The PPO: How to Market It and to Whom

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