Marketing the Group Practice: Practical Methods for the Health Care Practitioner, 1st Edition (Hardback) book cover

Marketing the Group Practice

Practical Methods for the Health Care Practitioner, 1st Edition

By William Winston


120 pages

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Hardback: 9780866562645
pub: 1983-01-01
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eBook (VitalSource) : 9781315860190
pub: 2014-07-10
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A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and “word of mouth” from satisfied clients.

Table of Contents

Contents Preface

  • Some Key Aspects of Utilizing Marketing Consultants for Group Practices
  • A Legal Viewpoint on Marketing for Group Practices
  • Marketing Planning for Group Practices
  • Differences in Marketing a New Practice Versus Marketing an Established Practice
  • Preparing the Financial/Business Plan for Marketing the Group Practice
  • Building a New or Better Image for Your Practice Through Solid Media Relations (Public Relations and Publicity)
  • Professional Advertising--How Professional Is It?
  • How to Promote and Advertise a New or Existing Clinic
  • Basic Marketing Research for the Group Practice or, What on Earth Is Targeting and Why Should I Care?
  • The Best Malpractice Insurance of Them All: Consumer Satisfaction
  • Physician Recruiting for Group Practices
  • The PPO: How to Market It and to Whom

Subject Categories

BISAC Subject Codes/Headings:
MEDICAL / General