Marketing the Group Practice: Practical Methods for the Health Care Practitioner, 1st Edition (Hardback) book cover

Marketing the Group Practice

Practical Methods for the Health Care Practitioner, 1st Edition

By William Winston

Routledge

120 pages

Purchasing Options:$ = USD
Hardback: 9780866562645
pub: 1983-01-01
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eBook (VitalSource) : 9781315860190
pub: 2014-07-10
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Description

A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and “word of mouth” from satisfied clients.

Table of Contents

Contents Preface

  • Some Key Aspects of Utilizing Marketing Consultants for Group Practices
  • A Legal Viewpoint on Marketing for Group Practices
  • Marketing Planning for Group Practices
  • Differences in Marketing a New Practice Versus Marketing an Established Practice
  • Preparing the Financial/Business Plan for Marketing the Group Practice
  • Building a New or Better Image for Your Practice Through Solid Media Relations (Public Relations and Publicity)
  • Professional Advertising--How Professional Is It?
  • How to Promote and Advertise a New or Existing Clinic
  • Basic Marketing Research for the Group Practice or, What on Earth Is Targeting and Why Should I Care?
  • The Best Malpractice Insurance of Them All: Consumer Satisfaction
  • Physician Recruiting for Group Practices
  • The PPO: How to Market It and to Whom

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
MED000000
MEDICAL / General