1st Edition
Marketing the Group Practice Practical Methods for the Health Care Practitioner
By William Winston
Copyright 1983
120 Pages
by
Routledge
120 Pages
by
Routledge
Also available as eBook on:
A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and “word of mouth” from satisfied clients.
Contents
Preface
- Some Key Aspects of Utilizing Marketing Consultants for Group Practices
- A Legal Viewpoint on Marketing for Group Practices
- Marketing Planning for Group Practices
- Differences in Marketing a New Practice Versus Marketing an Established Practice
- Preparing the Financial/Business Plan for Marketing the Group Practice
- Building a New or Better Image for Your Practice Through Solid Media Relations (Public Relations and Publicity)
- Professional Advertising--How Professional Is It?
- How to Promote and Advertise a New or Existing Clinic
- Basic Marketing Research for the Group Practice or, What on Earth Is Targeting and Why Should I Care?
- The Best Malpractice Insurance of Them All: Consumer Satisfaction
- Physician Recruiting for Group Practices
- The PPO: How to Market It and to Whom
Biography
William J. Winston
