246 pages | 8 B/W Illus.
This introductory text is a critical theory toolkit on how to how to make use of Karl Marx’s ideas in media, communication and cultural studies.
Karl Marx’s ideas remain of crucial relevance, and in this short, student-friendly book, leading expert Christian Fuchs introduces Marx to the reader by discussing fifteen of his key concepts and showing how they matter for understanding the digital and communicative capitalism that shapes human life in 21st century society. Key concepts covered include: the dialectic, materialism, commodities, capital, capitalism, labour, surplus-value, the working class, alienation, means of communication, the general intellect, ideology, socialism, communism, and class struggles.
Students taking courses in Media, Culture and Society; Communication Theory; Media Economics; Political Communication and Cultural Studies will find Fuchs' concise introduction an essential guide to Marx.
2. The Dialectic
3. Materialism: The Base/Superstructure-Problem
4. Commodities, Capital, Capitalism
5. Labour and Surplus-Value
6. The Working Class
8. Means of Communication and the General Intellect
10. Socialism and Communism
11. Class Struggles
The Key Ideas in Media and Cultural Studies series covers the main concepts, issues, debates and controversies in contemporary media and cultural studies. Titles in the series constitute authoritative, original essays rather than literary surveys, but are also written explicitly to support undergraduate teaching. The series provides students and teachers with lively and original treatments of key topics in the field.