Mass Communication: Issues, Perspectives and Techniques, 1st Edition (e-Book) book cover

Mass Communication

Issues, Perspectives and Techniques, 1st Edition

Edited by Jason R. Detrani

Apple Academic Press

314 pages

Purchasing Options:$ = USD
Hardback: 9781926692951
pub: 2011-04-15
eBook (VitalSource) : 9780429087363
pub: 2016-04-19
from $28.98

FREE Standard Shipping!


This title includes a number of Open Access chapters.Mass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet. Mass Communication: Issues

Table of Contents

Working with the Media. Media, Conflict Prevention and Peacebuilding: Mapping the Edges. Assessing Information Needs and Communication Behaviors of National Forest Summer Visitors. Parables and Paradigms: An Introduction to Using Communication Theories in Outdoor Recreation Research. Wildland Fire and Fuel Management: Principles for Effective Communication. Benefits of an Educational Program for Journalists on Media Coverage of HIV/AIDS in Developing Countries. Issues in Evaluating Mass Media-Based Health Communication Campaigns. Health Communication. The Impact of Mass Media Campaigns on Intentions to Use the Female Condom in Tanzania. Taipei's Use of a Multi-Channel Mass Risk Communication Program to Rapidly Reverse an Epidemic of Highly Communicable Disease. Egypt Violence Against Women Study Media Coverage of Violence Against Women. What Are the Roles and Responsibilities of the Media in Disseminating Health Information?. Communication Gap: The Disconnect Between What Scientists Say and What the Public Hears. Communication and Marketing as Tools to Cultivate the Public's Health: A Proposed "People and Places" Framework. Mass Media Theory, Leveraging Relationships, and Reliable Strategic Communication Effects. Re-Examination of Mixed Media Communication: The Impact of Voice, Data Link, and Mixed Air Traffic Control Environments on the Flight Deck. Index.

About the Editor

Professor Jason R. Detrani has nearly twenty years of professional experience in the photographic and filmmaking industries, as well as in the field of higher education. He is currently the senior faculty member and Coordinator of the Communications/Media Arts Program at Broome Community College in Binghamton, New York, where he has taught introductory and advanced level courses in both theory-based and production-oriented mass communication topics. Professor Detrani was recently honored as a 2010 recipient of the State University of New York's Chancellor's Award for Excellence in Teaching, one of the highest and most prestigious honors given by the SUNY system.

Subject Categories

BISAC Subject Codes/Headings:
TECHNOLOGY & ENGINEERING / Mobile & Wireless Communications