Mass Communication Theories : Explaining Origins, Processes, and Effects book cover
2nd Edition

Mass Communication Theories
Explaining Origins, Processes, and Effects




  • Available for pre-order. Item will ship after May 3, 2022
ISBN 9780367533533
May 3, 2022 Forthcoming by Routledge
400 Pages 23 B/W Illustrations

USD $58.95

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Book Description

The second edition of this groundbreaking textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy.

Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for undergraduate students. This new edition includes up-to-date research; greater coverage of contemporary critical and cultural theories; new treatments of theories such as cultivation theory, the spiral of silence, framing, and social media theories; chapter discussion questions; and informative charts and figures.

This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses.

Table of Contents

INTRODUCTION

Chapter 1: SHAPING THE AMERICAN MASS MEDIA: AN OVERVIEW

Chapter 2: INTRODUCTION TO THE ORIGINS, NATURE, AND USES OF THEORIES

 

PART I: THE INTELLECTUAL FOUNDATIONS OF MEDIA STUDIES

Chapter 3: THE SCIENTIFIC METHOD AND THE SOCIAL CONSTRUCTION OF REALITY: THE CONTRIBUTIONS OF PHILOSOPHY

Chapter 4: PUBLIC OPINION AS SHAPED BY THE PRESS: THE CONTRIBUTION OF POLITICAL SCIENCE

Chapter 5: COGNITIVE PROCESSING: THE CONTRIBUTION OF PSYCHOLOGY

Chapter 6: THE CONCEPT OF MASS SOCIETY: THE CONTRIBUTION OF SOCIOLOGY

 

PART II: THE BEGINNINGS: EARLY THEORIES OF MASS COMMUNICATION

Chapter 7: JAMES BRYCE’S 19th CENTURY THEORY OF PUBLIC OPINION AND THE PRESS

Chapter 8: WALTER LIPPMAN’S 1920s THEORY OF UNINTENTIONAL NEWS

DISTORTION

Chapter 9: THE "MAGIC BULLET" THEORY OF UNIFORM EFFECTS

 

PART III: THEORIES OF MASS COMMUNICATION PROCESSES AND EFFECTS

Chapter 10: THE SELECTIVE AND LIMITED INFLUENCES THEORY

Chapter 11: THE TWO-STEP FLOW OF COMMUNICATION THEORY

Chapter 12: GATEKEEPING THEORY

Chapter 13: AGENDA-SETTING THEORY

Chapter 14: FRAMING THEORY

 

PART IV: THEORIES OF INFLUENCES ON INDIVIDUALS

Chapter 15: USES AND GRATIFICATIONS THEORY

Chapter 16: MODELING BEHAVIOR AND SOCIAL COGNITIVE THEORY

Chapter 17: SOCIAL EXPECTATIONS THEORY

 

PART V: THEORIES OF INFLUENCES ON SOCIETY AND CULTURE

Chapter 18: MEDIA-INFLUENCED DIFFUSION OF INNOVATION THEORY

Chapter 19: A THEORY OF AUDIENCE AND MEDIA DEPENDENCY ON POPULAR CULTURE

Chapter 20: CULTIVATION THEORY

Chapter 21: CRITICAL CULTURAL PERSPECTIVES: INTERPRETATIONS OF MEDIA INFLUENCES ON INDIVIDUALS AND SOCIETY

Chapter 22: ADDITIONAL THEORETICAL FORMULATIONS AND CONCEPTS

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Author(s)

Biography

Melvin L. DeFleur held the title of Distinguished Professor at the Manship School of Mass Communication at Louisiana State University.

 

Margaret H. DeFleur is Professor Emerita at Louisiana State University.