ISBN 9781138232648
    566 Pages 469 Color Illustrations
    Published November 24, 2017 by Routledge

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    ISBN 9781138232655
    566 Pages 469 Color Illustrations
    Published December 4, 2017 by Routledge

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    Sale Price USD $150.00
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    ISBN 9781315311814
    566 Pages 469 Color Illustrations
    Published November 22, 2017 by Routledge

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    Now in its Third Edition, Mass Media Revolution remains a dynamic guide to the world of mass media, enhancing its readers’ development as critical consumers. The text employs a storytelling narrative style and integrated, chapter-specific digital material, providing a seamless learning experience. It features a wealth of expanded content—with particular attention to diversity in the media industry, reality TV, ethics and social media, and the evolution of online journalism. Chapter content, both print and online, is aligned to the ACEJMC national academic standards. Along with student video resources, this text includes an accompanying instructor resource manual and Power Point slides. All supplementary materials can be found at

    Table of Contents

    Section I-Paving the Way to Today’s Mass Media

    1. Introduction to the Mass Media Revolution
    2. Mass Media: A Brief Historical Narrative
    3. Media Technologies and the Dynamics of change
    4. Section II-The Evolution of Media Content and Platforms

    5. Print Media
    6. Music and Radio
    7. Film and Television
    8. New Media
    9. Section III-Media Business Economics

    10. Advertising and Public Relations
    11. Media Industry
    12. Media Bias
    13. Mass Media Law and Ethics
    14. Section IV-The Media Experience, Culture and You

    15. The Power of Photography in Mass Media
    16. Journalism in the Digital Millennium
    17. Media Impact on the Global Stage
    18. Stories of Diversity in American Media
    19. Working in the Mass Media in the Digital Age







    J. Charles Sterin is an award- winning documentary filmmaker, investigative television journalist and screenwriter. Over the course of his 40-year career, Sterin has produced over 60 hours of television documentaries, including episodes of A&E Network’s prime- time series Investigative Reports and Ancient Mysteries, and documentary specials aired on PBS. Sterin co- produced a national media project with 10 of the world’s leading humanist thinkers (including anthropologist Margaret Mead, psychologist Carl Rogers and anthropologist Ashley Montagu) and was selected by the Poynter Institute to produce its seminal PBS documentary series NewsLeaders.

    Tameka Winston is the Department Chair and an award-winning Professor in the Department of Communications at Tennessee State University (TSU). She is also an author and Sirius XM radio host. Winston has been working at the collegiate level for 15 years, and is a popular and respected professor and student mentor at TSU. She was recently awarded the prestigious "2017 Woman of Achievement Award" by the Nashville Business Journal. She was also among the finalists for the 2016 Nashville’s Emerging Leaders Award sponsored by the Nashville Area Chamber of Commerce and YP Nashville.

    This new edition's focus on media convergence is key for students' focus introduction to mass media in the current environs. Also, the addition of theoretical models of helps students bridge theory and praxis from the beginning of their study of mass communication. This is a must use text for any Introduction to Mass Communication course.

    -Rebecca Kern-Stone, Manhattan College, USA

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