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Mastering Business Analytics


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Marketing Analytics Statistical Tools for Marketing and Consumer Behaviour using SPSS

Marketing Analytics: Statistical Tools for Marketing and Consumer Behaviour using SPSS

1st Edition

Forthcoming

By José Marcos Carvalho de Mesquita, Erik Kostelijk
November 19, 2021

Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivariate techniques and the ...

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