Maximizing The Enterprise Information Assets: 1st Edition (Paperback) book cover

Maximizing The Enterprise Information Assets

1st Edition

By Timothy Wells, Christine Sevilla

Auerbach Publications

352 pages | 103 B/W Illus.

Purchasing Options:$ = USD
Paperback: 9780849313479
pub: 2003-05-27
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eBook (VitalSource) : 9780429210587
pub: 2003-05-27
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The ramifications of this new Information Age are still not well understood. Most businesses do not know how to turn their information into a beneficial capital asset. Unfortunately, their focus has been almost exclusively on technology, while human and managerial factors are left unexplored.

Maximizing the Enterprise Information Assets defines practical, winning techniques for building an environment that takes advantage of all of a company's information resources. This innovative work defines information assets not only as patents, trade secrets, and marketing data, but as all information contained within a company.

This groundbreaking book:

¨ Defines information assets

¨ Identifies barriers that lessen information's value

¨ Explains how information can be strategically distributed

¨ Describes the relationship between information and strategic planning

¨ Explores methods to exchange valuable information among employees

Corporate officers, directors, and IT managers will find this book invaluable for creating a positive, profitable work environment in which information assets are properly managed and distributed, encouraging revenue growth and worker satisfaction.

Table of Contents


A Basis for Management

Information Value

Information and Work

Information and Management

Information and Organization

Information as Corporate Memory

Information Is the Enterprise

Information as Capital Asset

Enhancing Information's Value



Removing Hindrances

Unavailable Information

Inaccurate Information

Lack of Know-How

Policy and Culture

Information Volume

Positive Consequences

Creating Associations

Fostering Creativity


Lessons from the Web

Shared Documents

Low-Cost Groupware

Information as Motivator

Volume versus Information

Access versus Complexity

Increasing Potential

Issues of Management


Enterprise Planning

Simulating the Future

Planning for Increased Information Value

Measuring the Effect



System Development

Project Selection

Retrofitting Existing Systems to Support Participation

Enabling Knowledge Sharing

Ensuring Consistent Access


Organizational Structure

Illustration from Sci-Fi

Analogy to Real Life

Organization and the Shape of Information

Changing Definition of Department, Team, and Company

TKO for the CKO?


Organizational Assessment

The Strategic Assessment: The Status of

Organizational Competence

The Strategic Assessment

Data Collection Methods

Statistics and Data Analysis


Ways to Move Knowledge and Ways to Stop

It from Moving

Set Up Project Exchanges

Walk a Mile in One Another's Moccasins


Provide Broadening Assignments

Experts on Loan

Hold a Bosses' Forum Regularly

Establish a Mentoring Tradition

Establish Internal Performance Coaches

Peer Assistance

Document Best Practices

Expect Experts to Post Routine Information Online

Find the Experts-Use Knowledge Portfolios

Build Performance Support Tools

Support an Online Forum

Formalize the Informal Expert Roles

Nurture Communities of Practice

Find the Real Thought Leaders

Invite an Innovator to "Lunch"

Match People with Customers Who Will Increase


Interview or Bring in People from Other Industries

Facilitate Learning and Development

Hold a Knowledge Fair

Recognize a Good Conference Report

Recognize Knowledge Sharing Whenever It Happens

Perks Work

Provide Lounges or Use the Lunch Room

Eat, Drink, and Be Merry

Play Ball!

How to Stop the Movement of Knowledge, One Brain

at a Time



Human Resource Value

The Ability to Add Value

The Value of the Employee

The Worth of the Executive

Sustaining Value

Individual Knowledge Portfolio

Knowledge Portfolio Information Model


Uses for the Online Conference

Successful Online Conferencing



Getting Started

Conference Information Literacy

Incorporate into Daily Life

What Are the Best Uses?

Focus Groups, 360º Feedback, and Research

What If They Do Not Participate?

Is It Working?


Information Assets and Learning

The Optimal Learning Environment

Technology Does Not Make It Better

Buck the Trend: Support Cost-Effective Development

Develop and Support People First

Broadening Experiences

Training and Learning Opportunities

Training Contract

Build a Contract before the Program Begins

Competency Development

Career Path Mapping

Development Plans

Recruitment and Hiring

Mentorships, Apprenticeships, and Internships


Retention Efforts

Assess Work Styles

Ways to Provide Support to Internal Communities of



Competencies of Information Managers

The Complement of Competencies


Seeks Best Practices

Change Management

Coaching Others


Content Organization and Presentation

Continuous Improvement

Continuous Learning

Decision Making




Information Management

Information Seeking



Project Management

Relationship Building

Systems Thinking

Applications Integration

Applications, Software Development

Business Systems Analysis

Database and Repository Management


Initiating the Process

Information Modeling

Computing Information Value

Information Assets Survey Results

The Numinous Dimension


Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Information Management
COMPUTERS / Information Technology