160 Pages
by
Routledge
150 Pages
by
Routledge
160 Pages
by
Routledge
Also available as eBook on:
Gary Genosko's timely study traces McLuhan's influence on the work of Jean Baudrillard, arguing that McLuhan's ideas have been far more influential than hitherto imagined in the development of postmodern theory. Genosko explores how McLuhan's ideas persist and are distorted through Baudrillard's work. He argues that it is through Baudrillard's influence that McLuhanism has had its greatest impact... Read more
Introduction 1 Before the letter 2 The end of the book and the beginning of television 3 Mac 4 Massage and semiurgy 5 More McLuhan than McLuhan 6 Galaxies of simulacra
Biography
Gary Genosko is Senior Research Fellow of the McLuhan Program in Culture and Technology at the University of Toronto.
