McLuhan and Baudrillard: Masters of Implosion, 1st Edition (Paperback) book cover

McLuhan and Baudrillard

Masters of Implosion, 1st Edition

By Gary Genosko

Routledge

160 pages

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pub: 1999-04-08
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Description

Gary Genosko's timely study traces McLuhan's influence on the work of Jean Baudrillard, arguing that McLuhan's ideas have been far more influential than hitherto imagined in the development of postmodern theory. Genosko explores how McLuhan's ideas persist and are distorted through Baudrillard's work. He argues that it is through Baudrillard's influence that McLuhanism has had its greatest impact on contemporary cultural thought and practice.

Subject Categories

BISAC Subject Codes/Headings:
SOC052000
SOCIAL SCIENCE / Media Studies