1st Edition

Measurable Journalism Digital Platforms, News Metrics and the Quantified Audience

Edited By Matt Carlson Copyright 2020
168 Pages
by Routledge

168 Pages
by Routledge

168 Pages
by Routledge

This book explores ways in which the increasingly ‘measurable’ news audience has had an impact on journalistic practices, in an era when digital platforms provide real-time, individualizable, quantitative data about audience consumption practices. Considering the combination of digital technology that makes measurable journalism possible, the contributors to this volume examine the work of... Read more

Introduction: Confronting Measurable Journalism

Matt Carlson

1. Quantified Audiences in News Production: A synthesis and research agenda

Rodrigo Zamith

2. The Audience-Oriented Editor: Making sense of the audience in the newsroom

Raul Ferrer-Conill and Edson C. Tandoc Jr.

3. Selecting Metrics, Reflecting Norms: How journalists in local newsrooms define, measure, and discuss impact

Elia Powers

4. Dimensional Field Theory: The adoption of audience metrics in the journalistic field and cross-field influences

Qun Wang

5. Boundary Work, Interloper Media, and Analytics in Newsrooms: An analysis of the roles of web analytics companies in news production

Valerie Belair-Gagnon and Avery E. Holton

6. Analytics-Driven Journalism? Editorial Metrics and the Reconfiguration of Online News Production Practices in African Newsrooms

Dumisani Moyo, Admire Mare and Trust Matsilele

7. Engineering Consent: How the design and marketing of newsroom analytics tools rationalize journalists’ labor

Caitlin Petre

8. The Elusive Engagement Metric

Jacob L. Nelson

Biography

Matt Carlson is Associate Professor in the Hubbard School of Journalism and Mass Communication at the University of Minnesota, USA. His most recent book is Journalistic Authority: Legitimating News in the Digital Era (2017). He is the author of over 50 journal articles and book chapters.