278 Pages
by Routledge

278 Pages
by Routledge

278 Pages
by Routledge

Although best known for experimental methods, social psychology also has a strong tradition of measurement. This volume seeks to highlight this tradition by introducing readers to measurement strategies that help drive social psychological research and theory development. The books opens with an analysis of the measurement technique that dominates most of the social sciences, self-report.... Read more

Measurement in Social Psychology

  1. From Principles to Measurement
  2. James Jaccard and Hart Blanton

  3. Implicit Measures
  4. Bertram Gawronski and Adam Hahn

  5. Elicitation Research
  6. William Fisher, Jeffrey Fisher, and Katrina Aberizk

  7. Psychobiological Measurement
  8. Peggy M. Zocolla

  9. Event-Related Brain Potentials
  10. Meredith P. Levsen, Hannah Volpert-Esmond, and Bruce D. Bartholow

  11. Textual Analysis
  12. Cindy K. Chung and James W Pennebaker

  13. Intensive Longitudinal Analysis
  14. Marcella Boynton and Ross O'Hara

  15. Archival Analysis
  16. Brett W. Pelham

  17. Geocoding
  18. Natasza Marrouch and Blair T. Johnson

  19. Social Media Harvesting

Man-pui Sally Chan, Alex Morales, Mohsen Farhadloo, Ryan Joseph Palmer, and Dolores Albarraciìn

Biography

Hart Blanton is Professor of Communication at Texas A&M University. He conducts research in the areas of social influence, health communication, and research methodology.

Jessica M. LaCroix is Research Assistant Professor at the Uniformed Services University of the Health Sciences and specializes in health psychology, research methodology, and military suicide prevention.

Gregory D. Webster is Associate Professor of Social Psychology at University of Florida Research Foundation with graduate degrees from the College of William & Mary and the University of Colorado.

"Social psychology has a strong tradition of measurement. This edited volume highlights this tradition by introducing readers to measurement strategies that help drive social psychological research and theory development." — Journal of Consumer Policy