Media Across the African Diaspora: Content, Audiences, and Influence, 1st Edition (Hardback) book cover

Media Across the African Diaspora

Content, Audiences, and Influence, 1st Edition

Edited by Omotayo O. Banjo


268 pages

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pub: 2018-07-10
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This volume gathers scholarship from varying disciplinary perspectives to explore media owned or created by members of the African diaspora, examine its relationship with diasporic audiences, and consider its impact on mainstream culture in general. Contributors highlight creations and contributions of people of the African diaspora, the interconnections of Black American and African-centered media, and the experiences of audiences and users across the African diaspora, positioning members of the Black and African Diaspora as subjects of their own narratives, active participants and creators. In so doing, this volume addresses issues of identity, culture, audiences, and global influence.

Table of Contents


Catherine Squires


Omotayo O. Banjo

Part I: Contributions to Mainstream Media Culture

1. The Early Black Press in Canada

Tokunbo Ojo

2. Increase Your Faith: The Mainstreaming of Black Televangelism

Mark Ward

3. Wrestling with Races: When Sitcoms, Families, and Political Struggles Meet

Judy Iskasen

Part II: Owning Images and Narratives

4. (Re) defining Images of African women": A Post-Feminist Critique of the Ghanaian YouTube

series "An African City"

Godfried Asante and Rita Daniels

5. Walking through Wakanda: A Critical Multimodal Analysis of Black Superhero

Comic Books

Christopher Brown, Brandon McCasland, Kathryn Paris, and Sachi Sekimoto

Part III: Bridges Across the African Diaspora

6. Stereotyped representations of African cultural values in Black media: A critical analysis

Marquita Marie Gammage and Justin T. Gammage

7. Nollywood USA: Opportunities and Challenges in Forging a New Pan African Storytelling

and Identity

Adedayo Abah

Part IV: Audiences’ Responses and Effects

8. Exploring African Female Immigrants’ Perceptions of their Portrayal in the U.S. Media

Gloria Pindi

9. Hardly Ever…I Don’t See It: Black Youth Speak about Positive Media Images of Black Men

Valerie N. Adams-Bass and Erin Joann Henrici

10. For Us only? Examining the Effect of Viewing Context on Black Audiences’ Perceived

Influence of Black Entertainment

Omotayo O. Banjo

Part V: Digital Diaspora

11. Social Media and social Justice Movements After the Diminution of Black-owned Media in

the United States

Jeffrey Blevins

12. Science and Identity Construction among Black transnational Virtual Communities

Gado Alzouma

13. "Prime Time" Geographies: Dancehall Performance, Visual Communication and the Philosophy of Boundarylessness

Sonjah Stanley Niahh

About the Editor

Omotayo O. Banjo is Associate Professor in the Department of Communication at the University of Cincinnati, USA. She focuses on representation and audience responses to racial and cultural media. Her work has been published in Journal of Broadcasting and Electronic Media, Communication Theory, Journalism and Mass Communication Quarterly, Journal of Media and Religion, and Race and Social Problems. She most recently co-edited a volume on the topics of race, ethnicity, and faith called Contemporary Christian Culture: Messages, Missions, and Dilemmas.

About the Series

Routledge Transformations in Race and Media

Today, media consumption, production and circulation are more globally connected at the interpersonal, organizational, and geopolitical level than ever before. Greater numbers of media forms exist, representing a notable diversity in form and function, use, and reception. Yesterday’s passive media consumers are increasingly more active media producers.

These transformations in media are significant, and become all the more provocative and important when recognizing that race is shaped in and through media. This series publishes scholarship at the cutting edge of race and media with an aim not only to reflect current research, but to reshape and define future research at their intersection. Books in the series work to develop a greater understanding of how the mediated experiences of racialized beings will continue to transform human experience and relations in every aspect of daily life.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Ethnic Studies / African American Studies
SOCIAL SCIENCE / Media Studies
SOCIAL SCIENCE / Black Studies (Global)