Media Consumption and Everyday Life in Asia: 1st Edition (Paperback) book cover

Media Consumption and Everyday Life in Asia

1st Edition

Edited by Youna Kim


240 pages

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This book explores people’s everyday experience of the media in Asian countries in confrontation with huge social change and transition and the need to understand this phenomenon as it intersects with the media. It argues for the centrality of the media to Asian transformations in the era of globalization. The profusion of the media today, with new imaginations, new choices and contradictions, generates a critical condition for reflexivity engaging everyday people to have a resource for the learning of self, culture and society in a new light. Media culture is creating new connections, new desires and threats, and the identities of people are being reworked at individual, national, regional and global levels. Within historically specific social conditions and contexts of the everyday, the chapters seek to provide a diversity of experiences and understandings of the place of the media in different Asian locations. This book considers the emerging consequences of media consumption in people’s everyday life at a time when the political, socio-economic and cultural forces by which the media operate are rapidly globalizing in Asia.

Table of Contents

Introduction: The Media and Asian Transformations Youna Kim Part 1: Media Consumption in Globalization 1. Experiencing Globalization: Global TV, Reflexivity and the Lives of Young Korean Women Youna Kim 2. Muslim Media and Youth in Globalizing Southeast Asia Pam Nilan 3.Reimagining Tradition: Globalization in India from MTV to Hanuman Vamsee Juluri 4. Reinventing Nationalism: The Politics of Malaysian Idol on Culture and Identity in Postcolonial Malaysia Joanne B.Y. Lim 5. Media Consumption and Incomplete Globalization: How Chinese Interpret Border-crossing Hong Kong TV Dramas Anthony Y.H. Fung Part 2. The Rise of Asian Media: Regional Consumption 6. East Asian Pop Culture: Layers of Communities Chua Beng Huat 7. Discovering Japanese TV Drama through Online Chinese Fans: Narrative Reflexivity, Implicit Therapy and the Question of the Social Imaginary Kelly Hu 8. Dialogue with the Korean Wave: Japan and its Postcolonial Discontents Koichi Iwabuchi 9. Non-resident Consumption of Indian Cinema in Asia Adrian M. Athique 10. Bollywood in Bangladesh: Transcultural Consumption in Globalizing South Asia Zakir Hossain Raju Part 3. Everyday Life in Transition: Contesting Identity 11. Consuming and Producing (Post)modernity: Youth and Popular Culture in Thailand Ubonrat Siriyuvasak 12. Consuming Sex and the City: Young Taiwanese Women Contesting Sexuality Yachien Huang 13. Cybercute Politics: The Internet Cyworld and Gender Performativity in Korea Larissa Hjorth 14. Cultural Migrants and the Construction of the Imagined West: The Japanese Youth Yuiko Fujita

About the Editor

Youna Kim is Associate Professor of Global Communications at the American University of Paris and is the author of Women, Television and Everyday Life in Korea: Journeys of Hope (Routledge, 2005).

About the Series

Routledge Advances in Internationalizing Media Studies

Through publishing comparative and region-specific studies, this series aims to bring Asian, Latin American, African, and Middle Eastern media and cultural studies scholarship to the English speaking world and--in addition-- to promote cutting edge research on the globalization of media, culture, and communication.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
HISTORY / Asia / General
SOCIAL SCIENCE / Media Studies