Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements affect market and company structures, operations, and performance of firms.
The chapters, written by leading scholars worldwide, were selected from papers on the theme of media firms presented at the 5th World Media Economics Conference hosted by the Turku School of Economics and Business Administration and The Journal of Media Economics.
The collected studies provide:
*an overview of economic and related managerial issues affecting the structures of markets in which firms compete;
*the operations of media and communications firms; and
*their financial performance.
As a result, it expands the discussion of economic issues traditionally associated with the field due to narrowed focus of initial books in media economics. It is hoped that this book will induce additional avenues of inquiry regarding such issues.
Contents: R.G. Picard, The Centrality of Media Firms. T. Gaustad, Joint Product Analysis in the Media and Entertainment Industries: Joint Value Creation in the Norwegian Film Sector. A. Brown, From Analogue to Digital Television Broadcasting: A Case Study of Australia and Australian Firm Experiences. R. van der Wurff, Competition, Innovation and Performance of Professional Information Providers. A. Arrese, M. Medina, Competition Between New and Old Media in Economic and Financial News Markets. P. Bakker, Reinventing Newspapers: Readers and Markets of Free Dailies. M. Pavlikova, Media Business Online: Features and Strategies of Runet. A.B. Albarran, T. Moellinger, The Top Six Communication Industry Firms: Structure, Performance and Strategy. J.E.S. Helgesen, The Internationalization of Norwegian Newspaper Companies. L-C. Mai, Company Size, Operational Type, Ownership Structure and Business Strategy: An Analysis of Taiwanese Satellite Channel Companies. D.H. Goff, An Assessment of the Broadband Media Strategies of Western European Telecoms. A. van Weezel, Measurement of the Productivity and Quality of Journalistic Work on the Internet. A.E. Politis, The Influence of the Human Factors on the Performance of Media Enterprise: Case Studies on Cross-Media Publishing in Greek Media Enterprises. M. Grönlund, Customer Satisfaction, Price and Financial Performance: A Study of Firms in the Finnish Printing Industry Companies.