2nd Edition

Media, Gender and Identity An Introduction

By David Gauntlett Copyright 2008
    336 Pages
    by Routledge

    336 Pages
    by Routledge

    Popular media present a vast array of stories about women and men. What impact do these images and ideas have on people’s identities?

    The new edition of Media, Gender and Identity is a highly readable introduction to the relationship between media and gender identities today. Fully revised and updated, including new case studies and a new chapter, it considers a wide range of research and provides new ways for thinking about the media’s influence on gender and sexuality.

    David Gauntlett discusses movies such as Knocked Up and Spiderman 3, men’s and women’s magazines, TV shows, self-help books, YouTube videos, and more, to show how the media play a role in the shaping of individual self-identities.

    The book includes:

    • a comparison of gender representations in the past and today, from James Bond to Ugly Betty
    • an introduction to key theorists such as Judith Butler, Anthony Giddens and Michel Foucault
    • an outline of creative approaches, where identities are explored with video, drawing, or Lego bricks
    • a Companion Website with extra articles, interviews and selected links, at: www.theoryhead.com.

    1. Introduction  2. Some background debates  3. Representations of gender in the past  4. Representations of gender today  5. Giddens, modernity and self-identity  6. Michel Foucault: discourses and lifestyles  7. Queer theory and fluid identities  8. Men’s magazines and modern masculinities  9. Women’s magazines and female identities  10. Directions for living: Role models and self-help discourses  11. Exploring identity stories  12. Conclusions


    David Gauntlett is Professor of Media and Communications at the University of Westminster, London. He is the author of several books on media audiences and identities, including Moving Experiences (1995, 2005) and Creative Explorations (2007). He produces Theory.org.uk, the award-winning website on media, gender and identity.


    Praise for the first edition:

    "Gauntlett’s optimism is infectious, the subject matter engaging, and, as a result, the book is difficult to put aside. It is a thoroughly pleasurable introduction to the ties between self-identities and representations of gender in media." - Anne E. Lincoln in Journal of Consumer Culture (2003)

    "Brings the theory of popular culture to the widest possible audience ... Delightful and provocative." - Charlie Peverett of HERO (2002)

    "The value of Gauntlett's work is his engagement with feminism and issues of masculinity in ways which...appeal to students." - Nic Groombridge, St Mary's University College