Examining anew the notions of media imperialism and globalization of media, this book disrupts the generalised consensus in media scholarship that globalization of media has put an end to media imperialism. One elemental aspect of media imperialism is the structural dependency of television systems in the global South on the imperial North. Taking India and Pakistan as its case studies, this book views globalization of media as the unleashing of processes that have translated into the liberalization of air waves and privatization of television systems whereby commercialization of television is privileged over public interest television. Additionally, it argues that the globalization of media has contributed to corruption, tabloidization, and marginalization of subaltern classes in the Indian and Pakistani media.
"The book makes an excellent contribution to the growing body of literature on media globalisation by providing a thought-provoking and analytically sound account of two under-researched media markets." --European Journal of Communication 33(2)
Introduction: Media Imperialism in the 21st Century
1. The Case of Indian TV
2. Pakistan’s Media Dependency
3. Media Education and Training: Enabling Media Imperialism
4. Corruption in Consequence of Media Globalization
Through publishing comparative and region-specific studies, this series aims to bring Asian, Latin American, African, and Middle Eastern media and cultural studies scholarship to the English speaking world and--in addition-- to promote cutting edge research on the globalization of media, culture, and communication.