This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The Media Management Review was designed to appeal to working professionals who deal directly with managing the media: radio, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this annual volume is an indispensable resource filled with information on the latest media management theories and practices.
Contents: Preface. C. Warner, Case Study: The Helicopter Wars. F.D. Hale, Response of Newspaper Circulation to Local Economic Changes. G.T. Cameron, B.A. Hollander, G.J. Novak, S.A. Shamp, Assessing the Potential of a Full-Featured Electronic Newspaper for the Young Adult Market. R. Cooper, The Structural Determinants of Television Ratings Share: Network Affiliation, Broadcast Band, Cable Penetration, and Market Concentration. M.D. Bunker, Sexual Harassment and Vicarious Liability of Media Organizations. V.E. Limburg, A Proactive Model for Solving Ethical Dilemmas. P.T. Whalen, B.R. Litman, Short-Circuited Mergers in the Mass Media: Credible and Incredible Evidence. V. Whitehouse, C. Cooper, Should Rape Victims Be Identified in News Stories? L.G. Burkum, How Much Is Ignorance of Libel Law Costing Your Organization? J.E. Mueller, Delivery System Disaster: Circulation Problems of the St. Louis Sun. L. Collette, J.D. Kelly, The Winner of Air Discontent: Preemption of "NYPD Blue" Amid Economic Risk and Audience Reaction to Gatekeeping. M.N. Matthews, Pathway to the Top: How the Top Newspaper Chains Train and Promote Publishers. C. Warner, Compensating Broadcast Salespeople: Some Recommendations. D.A. Ferguson, The Domain of Inquiry for Media Management Researchers.