Media Management and Economics Research in a Transmedia Environment: 1st Edition (Paperback) book cover

Media Management and Economics Research in a Transmedia Environment

1st Edition

Edited by Alan B. Albarran


280 pages

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Purchasing Options:$ = USD
Paperback: 9781138925588
pub: 2015-06-08
Hardback: 9780415818155
pub: 2013-05-15
eBook (VitalSource) : 9780203538326
pub: 2013-07-24
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This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

About the Editor

Alan B. Albarran is professor of media and the director of the Center for Spanish Language Media at The University of North Texas. He has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of the Journal of Media Economics and the International Journal for Media Management.

About the Series

Electronic Media Research Series

In 2008, the Broadcast Education Association initiated a new program promotion original research. The result was the creation of the BEA Research Symposium and publications. The purpose of the BEA Symposium is as a catalyst for future research. It honors leading scholars of the discipline and features their work along with new and upcoming scholarship. The Electronic Media Research Series was established in 2010. Along with the BEA Research Symposium Series, this series provides keystone research texts for those researching with the discipline. It will bring the reader up to-date relative to the topics and it reflect the current work within the field as well as providing a comprehensive bibliography and index, facilitating further research.

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Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies