Media Moguls: 1st Edition (Paperback) book cover

Media Moguls

1st Edition

By Michael Palmer, Jeremy Tunstall


268 pages

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Paperback: 9780415054683
pub: 1991-12-12
Hardback: 9780415054676
pub: 1991-12-12
Currently out of stock
eBook (VitalSource) : 9780203132616
pub: 2006-10-19
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The emergence of a few powerful individuals in control of large sections of mass communication industries has coincided with world-wide media de-regulation. In the first book to take a close look at media moguls as a species, Jeremy Tunstall and Michael Palmer show how a handful of own-and-operate entrepreneurs run their empires with a highly eccentric and highly political management style.

Individuals such as Berlusconi, Hersant, and Murdoch, in France, Germany, Italy, Britain and the US, are considered in the context of the changing European media industry. The book considers other, non-mogul trends: the emergence of a European media policy and a European-US-Japanese world media industry. Additional case studies focus on Reuters as a news-and-data super-agency and the part played by advertising and other media lobbies in shaping media policy.

About the Series

Communication and Society

This series encompasses the broad field of media and cultural studies. Its main concerns are the media and the public sphere: on whether the media empower or fail to empower popular forces in society; media organizations and public policy; political communication; and the role of media entertainment, ranging from potboilers and the human interest story to rock music and TV sport.

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Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Industries / Media & Communications Industries
SOCIAL SCIENCE / Media Studies