This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people’s effect on the functioning of mass media.
This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies.
1. Introduction to media psychology 2. Consumer behavior and psychology 3. Research methods 4. Media and society 5. Media and culture 6. Media and advertising 7. Media messages 8. Media effects 9. Critical issues in media psychology
Biography
Navin Kumar is Associate Professor in Psychology at Delhi University, India, with more than two decades of teaching experience. He is the author of Criminal Psychology, published in 2015. He is also the coordinator of UGC e-P.G Pathshala project on the subject of criminal psychology. He is the excecutive editor of Academia, an international multidisciplinary bi-annual journal in social sciences, humanities and languages, and the joint secretary of the India Association of Positive Psychology. He is a member of the Board of Research Studies at Jind University, Haryana, and Amity University, India, and a member of the M.Phil. Committee IBHASH, Dilshad Garden, Delhi. He has supervised 16 PhD scholars as guide and co-guide from Delhi University, Amity University and Jamia Millia Islamia. He has published over 20 research papers in national and international journals and has also conducted counseling and training workshops for NTPC, Delhi Police, CRPF, Indian Woods Science Technology Institute, Indira Gandhi National Forest Academy, and National Law University Delhi on wide-ranging topics. He also presented a research paper at ICAP, Paris. He has completed a major research project with ICSSR, UGC and an Innovative Research Project with the University of Delhi. His views are broadcast on national television at regular intervals.
