About the Author
Preface
How to Use This Book
Acknowledgments
To the Student
Part I
The Nature and Business of Media
1 Understanding Mass Media, Convergence, and the Importance of Media Literacy
2 Making Sense of Research on Media Effects and Media Culture
3 The Business of Media
4 Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications
5 Controls on Media Content: Government Regulation, Self-Regulation, and Ethics
Part II
The Media Industries
Preface: The Forces Driving Convergence in Media Industries
6 The Internet Industry
7 The Book Industry
8 The News Industry
9 The "Magazine Media" Industry
10 The Recorded Music Industry
11 The Audio Industry
12 The Movie Industry
13 The Television and Video Streaming Industry
14 The Video Game Industry
Epilogue
Notes
Index
Biography
Joseph Turow is Robert Lewis Shayon Professor of Media Systems and Industries Emeritus at the University of Pennsylvania’s Annenberg School for Communication, USA. He has authored 13 books, edited five, and written more than 160 articles on mass media industries. Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Association. In 2010 the New York Times called him "the ranking wise man on some thorny new-media and marketing topics." In 2012 the TRUSTe internet privacy-management organization designated him a "privacy pioneer" for his research and writing on marketing and digital privacy.
"Well crafted, detailed, and accessible to both majors and non-majors alike, Turow has created a text worthy of any and all introductory mass media courses."
Anthony G. Aggimenti, Senior Lecturer of Media Studies, Mercy University, USA
"Media Today continues to provide unparalleled breadth in its focus on all the media platforms and industries that are part of the contemporary media landscape. And it remains the go-to source for up-to-date, seismic shifts in how media content is developed, distributed, and consumed by audiences in the 21st century."
Glenn Cummings, Professor of Journalism & Creative Media Industries, Texas Tech University, USA
"Joe Turow’s Media Today balances explanations of the foundations of how media operate and recent trends and changes in those media. The updated ninth edition explains in understandable and engaging ways how media are structured, their history, terminology, and current challenges, and why this is relevant to our lives."
Matthew P. McAllister, Professor of Media Studies, Penn State University, USA
