1st Edition
Media Use in the Information Age Emerging Patterns of Adoption and Consumer Use
Media Use in the Information Age (1989) analyses new technologies, their impact on mass communications, and their effects on the users of these new systems. It looks at technologies such as videotex, and their successes and failures around the world, and examines the early adoptions of technologies such as home computers.
Part 1. The Need for New Research Methods 1. Assessing Exposure to the New Media James G. Webster 2. Problems and Potential of Forecasting the Adoption of New Media Bruce Klopfenstein 3. The Effects of New Technologies on Communication Policy Christine L. Ogan Part 2. Adopting and Using the New Communication Media 4. A Framework and Agenda for Research on Computing in the Home Charles W. Steinfield, William H. Dutton and Peter Kovaric 5. Teletext in the United Kingdom: Patterns, Attitudes and Behaviours of Users Bradley S. Greenberg 6. Interactive Electronic Text in the United States: Can Videotex Ever Go Home Again? James S. Ettema 7. A Quantitative Analysis of the Reasons for VCR Penetration Worldwide Joseph D. Straubhaar and Carolyn Lin 8. Uses and Impacts of Home Computers in Canada: A Process of Reappropriation André H. Caron, Luc Giroux and Sylvie Douzou 9. Adoption and Use of Videocassette Recorders in the Third World Joseph D. Straubhaar and Douglas A. Boyd Part 3. Emerging Models of Media Use in the Information Age 10. Uses and Gratifications of Videocassette Recorders Alan M. Rubin and Charles R. Bantz 11. Television Audience Behaviour: Patterns of Exposure in the New Media Environment James G. Webster 12. Implications of New Interactive Technologies for Conceptualizing Communication Carrie Heeter 13. A Behavioural Systems Framework for Information Design and Behaviour Change Richard A. Winett and Kathryn D. Kramer 14. An Annotated Statistical Abstract of Communications Media in the United States Dan Brown and Jennings Bryant
Biography
Jerry L. Salvaggio and Jennings Bryant
