1st Edition

Media and Communication in Nigeria Conceptual Connections, Crossroads and Constraints

Edited By Bruce Mutsvairo, Nnamdi T Ekeanyanwu Copyright 2022

    Communication is changing rapidly around the world, particularly in Africa, where citizens are embracing digital technologies not only to improve not only interpersonal communication but also the state of their financial well-being. This book investigates these transformations in Nigeria’s booming communication industry.

    The book traces communications in Nigeria back to pre-colonial indigenous communications, through the development of telecommunication, broadcasting networks, the press, the Nigerian film industry (‘Nollywood’) and on to the digital era. At a time when Western voices still dominate the academic literature on communication in Africa, this book is noteworthy in drawing almost exclusively on the expertise of Nigerian-based authors, critiquing the discipline from their own lens and providing an important contribution to the decolonisation of communication studies. The authors provide a holistic analysis of the sector, encompassing print journalism, broadcast journalism, public relations, advertising, film, development communication, organisational communication and strategic communication. Analysis of the role of digital technologies is woven throughout the book, concluding with a final section theorising the future of communication studies in Nigeria in the light of the digital media revolution.

    Robust in its theoretical and methodological underpinnings, this book will be an important reference for researchers of media and communication studies, and those working on Africa specifically.

    1. Introduction: Rethinking Communication Studies in Nigeria: A Methodological and Theoretical Critique
    2. Bruce Mutsvairo and Nnamdi T. Ekeanyanwu

      Part I: History and Evolution of Communication and Journalism Studies in Nigeria

    3. The Nigerian Media of Communication: History and Fundamental Issues
    4. Nnsikan Senam

    5. Historical and Contemporary Exploration of the Nigerian Media Landscape: Conventional to Cyber Critiques
    6. Godwin Ehiarekhian Oboh

    7. Appraising the Development of the Nigerian Press: A Historical Analysis of Socio-Political, Economic and Cultural Factors
    8. Aniefiok J. Udoudo

    9. Historical Development and Transformation of the Nigerian Indigenous Communication Media
    10. Barigbon Gbara Nsereka and Belema Papamie

    11. History and Evolution of Nigeria's National Broadcasting Commission (NBC)
    12. Angela Nkiru Nwammuo and Gloria Nneka Ono

    13. Nollywood and the History of Film-Making in Nigeria: Closing the Gaps in the Narratives
    14. Henry Chibueze Ogaraku

    15. Probing the Integration of Health Communication in Disciplinary Programmes of Nigerian Universities
    16. Chika Euphemia Asogwa and Stephen Afam Kenechukwu

    17. Evolution of Organisational Communication in Nigeria: From Interpersonal to Digital Communication
    18. Nsikak Solomon Idiong and Iniobong Courage Nda

      Part II: Technologies, Digitization and Transformation in the Nigerian Communication Industry

    19. The Impact of Digital Technologies on Journalism in Nigeria
    20. Ladi S. Adamu

    21. The Impact of the Internet on Content and Journalistic Practices Within Traditional Newspapers in Northern Nigeria
    22. Umar Suleiman Jahun

    23. Digital Media and the Transformation of Traditional Medical Communication in Nigeria
    24. Abdullahi Saleh Bashir and Herbert E. Batta

    25. Technologies, Media and the Transmutation of Public Relations and Advertising in Nigerian Societies
    26. Presly Ruke Obukoadata, Ngozi Uduma and Macauley Aniefiok

    27. Evolution of Digital Media: Citizen Journalism, Ethics and Self-Censorship in the Nigerian Media Industry
    28. Aniefiok J. Udoudo and Doris A. Nwosu

    29. Technological Determinism and the Evolution of Nollywood
    30. Ikechukwu Obiaya

      Part III: Theorizing the Future of Communication Studies

    31. Digitization and the Future of Communication Policy in Nigeria
    32. Sola Adeyanju

    33. Technological Innovations and the Future of Communication Research and Theories in Nigeria
    34. Pius Owoicho Ogwuche

    35. Mass communication education in Nigeria: A critical appraisal of historical and contemporary issues

      Chuks Odiegwu-Enwerem and Uche Chuks-Enwerem
    36. Digital Media Revolution and Information Overload in the Nigerian Cyberspace: The Challenges and Prospects
    37. Christopher Ifeakachukwu Ochonogor

    38. Digital Media and the Future of Development Communication in Nigeria
    39. Josephat I. Okoye


    Bruce Mutsvairo was most recently a Professor of Journalism at Auburn University in Alabama, USA before joining the Department of Media and Culture Studies at Utrecht University in August 2021. 

    Nnamdi T. Ekeanyanwu is a Professor of Communication at University of Uyo, Nigeria