1st Edition
Media and Communication in Nigeria Conceptual Connections, Crossroads and Constraints
Communication is changing rapidly around the world, particularly in Africa, where citizens are embracing digital technologies not only to improve not only interpersonal communication but also the state of their financial well-being. This book investigates these transformations in Nigeria’s booming communication industry.
The book traces communications in Nigeria back to pre-colonial indigenous communications, through the development of telecommunication, broadcasting networks, the press, the Nigerian film industry (‘Nollywood’) and on to the digital era. At a time when Western voices still dominate the academic literature on communication in Africa, this book is noteworthy in drawing almost exclusively on the expertise of Nigerian-based authors, critiquing the discipline from their own lens and providing an important contribution to the decolonisation of communication studies. The authors provide a holistic analysis of the sector, encompassing print journalism, broadcast journalism, public relations, advertising, film, development communication, organisational communication and strategic communication. Analysis of the role of digital technologies is woven throughout the book, concluding with a final section theorising the future of communication studies in Nigeria in the light of the digital media revolution.
Robust in its theoretical and methodological underpinnings, this book will be an important reference for researchers of media and communication studies, and those working on Africa specifically.
- Introduction: Rethinking Communication Studies in Nigeria: A Methodological and Theoretical Critique
- The Nigerian Media of Communication: History and Fundamental Issues
- Historical and Contemporary Exploration of the Nigerian Media Landscape: Conventional to Cyber Critiques
- Appraising the Development of the Nigerian Press: A Historical Analysis of Socio-Political, Economic and Cultural Factors
- Historical Development and Transformation of the Nigerian Indigenous Communication Media
- History and Evolution of Nigeria's National Broadcasting Commission (NBC)
- Nollywood and the History of Film-Making in Nigeria: Closing the Gaps in the Narratives
- Probing the Integration of Health Communication in Disciplinary Programmes of Nigerian Universities
- Evolution of Organisational Communication in Nigeria: From Interpersonal to Digital Communication
- The Impact of Digital Technologies on Journalism in Nigeria
- The Impact of the Internet on Content and Journalistic Practices Within Traditional Newspapers in Northern Nigeria
- Digital Media and the Transformation of Traditional Medical Communication in Nigeria
- Technologies, Media and the Transmutation of Public Relations and Advertising in Nigerian Societies
- Evolution of Digital Media: Citizen Journalism, Ethics and Self-Censorship in the Nigerian Media Industry
- Technological Determinism and the Evolution of Nollywood
- Digitization and the Future of Communication Policy in Nigeria
- Technological Innovations and the Future of Communication Research and Theories in Nigeria
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Mass communication education in Nigeria: A critical appraisal of historical and contemporary issues
Chuks Odiegwu-Enwerem and Uche Chuks-Enwerem - Digital Media Revolution and Information Overload in the Nigerian Cyberspace: The Challenges and Prospects
- Digital Media and the Future of Development Communication in Nigeria
Bruce Mutsvairo and Nnamdi T. Ekeanyanwu
Part I: History and Evolution of Communication and Journalism Studies in Nigeria
Nnsikan Senam
Godwin Ehiarekhian Oboh
Aniefiok J. Udoudo
Barigbon Gbara Nsereka and Belema Papamie
Angela Nkiru Nwammuo and Gloria Nneka Ono
Henry Chibueze Ogaraku
Chika Euphemia Asogwa and Stephen Afam Kenechukwu
Nsikak Solomon Idiong and Iniobong Courage Nda
Part II: Technologies, Digitization and Transformation in the Nigerian Communication Industry
Ladi S. Adamu
Umar Suleiman Jahun
Abdullahi Saleh Bashir and Herbert E. Batta
Presly Ruke Obukoadata, Ngozi Uduma and Macauley Aniefiok
Aniefiok J. Udoudo and Doris A. Nwosu
Ikechukwu Obiaya
Part III: Theorizing the Future of Communication Studies
Sola Adeyanju
Pius Owoicho Ogwuche
Christopher Ifeakachukwu Ochonogor
Josephat I. Okoye
Biography
Bruce Mutsvairo was most recently a Professor of Journalism at Auburn University in Alabama, USA before joining the Department of Media and Culture Studies at Utrecht University in August 2021.
Nnamdi T. Ekeanyanwu is a Professor of Communication at University of Uyo, Nigeria