Media and Communication in Nigeria : Conceptual Connections, Crossroads and Constraints book cover
1st Edition

Media and Communication in Nigeria
Conceptual Connections, Crossroads and Constraints

ISBN 9781032077789
Published December 31, 2021 by Routledge
288 Pages

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Book Description

Communication is changing rapidly around the world, particularly in Africa, where citizens are embracing digital technologies not only to improve not only interpersonal communication but also the state of their financial well-being. This book investigates these transformations in Nigeria’s booming communication industry.

The book traces communications in Nigeria back to pre-colonial indigenous communications, through the development of telecommunication, broadcasting networks, the press, the Nigerian film industry (‘Nollywood’) and on to the digital era. At a time when Western voices still dominate the academic literature on communication in Africa, this book is noteworthy in drawing almost exclusively on the expertise of Nigerian-based authors, critiquing the discipline from their own lens and providing an important contribution to the decolonisation of communication studies. The authors provide a holistic analysis of the sector, encompassing print journalism, broadcast journalism, public relations, advertising, film, development communication, organisational communication and strategic communication. Analysis of the role of digital technologies is woven throughout the book, concluding with a final section theorising the future of communication studies in Nigeria in the light of the digital media revolution.

Robust in its theoretical and methodological underpinnings, this book will be an important reference for researchers of media and communication studies, and those working on Africa specifically.

Table of Contents

  1. Introduction: Rethinking Communication Studies in Nigeria: A Methodological and Theoretical Critique
  2. Bruce Mutsvairo and Nnamdi T. Ekeanyanwu

    Part I: History and Evolution of Communication and Journalism Studies in Nigeria

  3. The Nigerian Media of Communication: History and Fundamental Issues
  4. Nnsikan Senam

  5. Historical and Contemporary Exploration of the Nigerian Media Landscape: Conventional to Cyber Critiques
  6. Godwin Ehiarekhian Oboh

  7. Appraising the Development of the Nigerian Press: A Historical Analysis of Socio-Political, Economic and Cultural Factors
  8. Aniefiok J. Udoudo

  9. Historical Development and Transformation of the Nigerian Indigenous Communication Media
  10. Barigbon Gbara Nsereka and Belema Papamie

  11. History and Evolution of Nigeria's National Broadcasting Commission (NBC)
  12. Angela Nkiru Nwammuo and Gloria Nneka Ono

  13. Nollywood and the History of Film-Making in Nigeria: Closing the Gaps in the Narratives
  14. Henry Chibueze Ogaraku

  15. Probing the Integration of Health Communication in Disciplinary Programmes of Nigerian Universities
  16. Chika Euphemia Asogwa and Stephen Afam Kenechukwu

  17. Evolution of Organisational Communication in Nigeria: From Interpersonal to Digital Communication
  18. Nsikak Solomon Idiong and Iniobong Courage Nda

    Part II: Technologies, Digitization and Transformation in the Nigerian Communication Industry

  19. The Impact of Digital Technologies on Journalism in Nigeria
  20. Ladi S. Adamu

  21. The Impact of the Internet on Content and Journalistic Practices Within Traditional Newspapers in Northern Nigeria
  22. Umar Suleiman Jahun

  23. Digital Media and the Transformation of Traditional Medical Communication in Nigeria
  24. Abdullahi Saleh Bashir and Herbert E. Batta

  25. Technologies, Media and the Transmutation of Public Relations and Advertising in Nigerian Societies
  26. Presly Ruke Obukoadata, Ngozi Uduma and Macauley Aniefiok

  27. Evolution of Digital Media: Citizen Journalism, Ethics and Self-Censorship in the Nigerian Media Industry
  28. Aniefiok J. Udoudo and Doris A. Nwosu

  29. Technological Determinism and the Evolution of Nollywood
  30. Ikechukwu Obiaya

    Part III: Theorizing the Future of Communication Studies

  31. Digitization and the Future of Communication Policy in Nigeria
  32. Sola Adeyanju

  33. Technological Innovations and the Future of Communication Research and Theories in Nigeria
  34. Pius Owoicho Ogwuche

  35. Mass communication education in Nigeria: A critical appraisal of historical and contemporary issues

    Chuks Odiegwu-Enwerem and Uche Chuks-Enwerem
  36. Digital Media Revolution and Information Overload in the Nigerian Cyberspace: The Challenges and Prospects
  37. Christopher Ifeakachukwu Ochonogor

  38. Digital Media and the Future of Development Communication in Nigeria
  39. Josephat I. Okoye

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Bruce Mutsvairo was most recently a Professor of Journalism at Auburn University in Alabama, USA before joining the Department of Media and Culture Studies at Utrecht University in August 2021. 

Nnamdi T. Ekeanyanwu is a Professor of Communication at University of Uyo, Nigeria