1st Edition

Media and Entertainment Industry Management How to Integrate Business and Management with Creativity and Imagination

By Sunghan Ryu Copyright 2024
    402 Pages 113 B/W Illustrations
    by Routledge

    402 Pages 113 B/W Illustrations
    by Routledge

    The media and entertainment industry (MEI) differs significantly from traditional industries in many respects. Accordingly, the management of strategy, marketing and other business practices in the MEI necessitates a unique approach. Sunghan Ryu offers students focused and relevant insights into critical topics, illustrated by vivid examples from the MEI. 

    Unlike typical introductory textbooks on business and management, this book does not overemphasize complicated layers of theory. Instead, it presents essential concepts and frameworks in a digestible manner and supplements them with opportunities to apply this knowledge to real-world cases. The textbook demonstrates how knowledge can be constructively implemented in business and management scenarios. It is structured into 12 chapters, divided into five core modules: (1) Overview of the MEI, (2) The Fundamentals of Management, (3) Marketing Management, (4) Digital Business and Management, and (5) New Business Models and Entrepreneurship. Students will gain the ability to explain key concepts and frameworks across core business and management domains and develop analytical skills through diverse real-world cases in the MEI. Based on this knowledge, they will be equipped to identify management-related issues in the MEI and arrive at practical and effective solutions.

    This book is an essential guide for students who wish to understand business and management in the dynamic world of the MEI.



    Module I. Overview of the Media and Entertainment Industry       

    1. An Introduction to the Media and Entertainment Industry

    2. The Characteristics of the Media and Entertainment Industry


    Module II. The Fundamentals of Management 

    3. What is Management? A Media and Entertainment Industry Perspective

    4. Organizational Behavior in Media and Entertainment Organizations

    5. Strategic Management in the Media and Entertainment Industry


    Module III. Marketing Management

    6. Marketing Management in the Media and Entertainment Industry

    7. Customer Relationship Management in Media and Entertainment Organizations


    Module IV. Digital Business and Management

    8. The Value of Information Technology in Business and Management

    9. The Digitalization of the Media and Entertainment Industry

    10. New Technological Advancements in the Media and Entertainment Industry


    Module V. New Business Models and Entrepreneurship  

    11. Business Model Planning in the Media and Entertainment Industry

    12. Creative Entrepreneurship



    Sunghan Ryu is associate professor at Shanghai Jiao Tong University. His research and teaching centers on digital innovation in the MEI. He is the author of Beauty of Crowdfunding: Blooming Creativity and Innovation in the Digital Era, and has published in top academic journals, including the Journal of Marketing, MIS Quarterly, New Media & Society, and the Harvard Business Review.

    “Professor Ryu’s book <Media Industry Entertainment Management> is a wide-open entry lane for those looking for a high-impact first experience to motivate life-long learning about the management foundations and creative thinking approaches for innovation in an ever-changing sector. There are two features that are especially attractive: the author’s start-to-finish use of accessible industry cases, with gripping company backstories and unique media accomplishments; and his pedagogical emphasis on ‘transforming the role of a lecturer into that of a trainer, facilitator, and mentor…’ and the role of student into someone who is making a journey through new landscapes in the sector. While this book will be paper-based and digital, its contents ooze with Ryu’s deep knowledge of media and entertainment, and—for those who join him—his passion for creating a great learning process.”

    - Robert J. Kauffman, Endowed Research Chair in Digitalization, Copenhagen Business School


    “As one who has witnessed the chasm between theoretical knowledge and on-ground industry practices, I believe this book greatly bridges that gap. Every case study and real-world example resonates with the challenges and opportunities that industry professionals encounter daily. It's a comprehensive guide, not just for students but for every professional aiming to better understand the business landscape of media and entertainment.”

    - Weimin Zhang, Dean of USC-SJTU Institute of Cultural and Creative Industry, Shanghai Jiao Tong University & Founding President of International Association of Cultural and Creative Industry Research (IACCIR)


    “Media and Entertainment meets Management! This book delves into theories and truly global cases of why and how the media and entertainment industry is different from other industries, and how it operates and evolves. It covers the essence of production, distribution, and consumption, spanning from traditional media to digital devices and platform media, making it highly relevant. The author, with rich research and teaching experience on the media and entertainment industry, showcases his extensive expertise and interdisciplinary competence. Each chapter includes intended learning objectives, case studies, discussion questions, and additional readings, making it a well-rounded textbook. The book is a must for students, researchers, professors, industry practitioners, and policymakers who want to understand the essence and future of media and entertainment management.”

    - Jaemin Jung, Dean of College of Liberal Arts and Convergence Science, Korea Advanced Institute of Science and Technology (KAIST)


    “This isn't just another textbook. Grounded in rigorous theoretical components and bursting with real-world examples, it’s a masterclass in the business of media and entertainment. Moving away from siloed perspectives, it offers a holistic view, intertwining disciplines such as strategic management, marketing, and entrepreneurship with the unique facets of the media and entertainment industry."

    - Yong Xiang, Dean of the Institute for Cultural Industries, Peking University


    “This book aptly demonstrates how the peculiarity of the media and entertainment industry shapes its use of management strategies, and vice versa. In doing so, it serves as an exciting and accessible introduction to the interlocking relationship between culture and business. An excellent resource for students in media studies, cultural and creative industries and business management.”   

    - Hye-Kyung Lee, Professor of Cultural Policy, Department of Culture, Media & Creative Industries, Faculty of Arts & Humanities, King's College London & Co-editor of Cultural Trends


    “Professor Ryu’s Media and Entertainment Industry Management provides great clarity to our knowledge of the economic and culturally powerful, if chaotic and disruptive, media and entertainment industries. The book fills a much needed gap in our understanding of the scale, form, design, structure, and operations of these industries. While designed for courses and practitioners, media industry scholars might also benefit from Ryu’s frameworks for analysis introduced in this textbook.”

    - David Craig, Clinical Professor, USC Annenberg School for Communication and Journalism, University of Southern California & Author of Creator Culture: An Introduction to Global Social Media Entertainment


    “Managing the dynamic media and entertainment sector demands a blend of creativity, analytical acumen, and strategic foresight. This textbook presents a comprehensive guide for students and professionals seeking a rigorous and systematic understanding of the field. Through its multidisciplinary and cross-cultural perspective, this book acts as a bridge, connecting fundamental management principles with practical industry applications unique to the media and entertainment industry. Spanning a broad spectrum of topics, ranging from the transformative influence of technological advancements on the music industry to the digital platforms for fostering creative entrepreneurship, this book stands as the definite work for understanding the heartbeat of media and entertainment business and management.”

    - Helen Chun, Kyungbae Suh Professor of Global Marketing, SC Johnson College of Business, Cornell University