© 2007 – Routledge
Media and Ethnic Identity carries a Native American perspective to media and its role in ethnic identity construction. This perspective is gained through a case study of the Hopis, who live in northeast Arizona and are known for their devotion to their indigenous culture.
The research data is built on a number of interviews with Hopis of a variety of ages from nine villages. The study also makes use of the results of a survey of a large number of students in the Hopi Jr./Sr. High School. The framework for examining the research data is intercultural communication (both interpersonal and media-mediated) between an indigenous group and a majority from the viewpoint of the indigenous group.
This book provides tools for understanding the experiences of communication between social and political minorities and majorities from the indigenous perspective.
1. Media and Ethnic Identity 2. Native Americans, Media and New Information and Communication Technology 3. Hopis Communicating with the Mainstream 4. Hopi Views on Mainstream Media 5. Hopi Identity Construction in the Context of Media 6. Constructing Identity in a Mediated World