What does the notion of the ‘global south’ mean to media studies today?
This book interrogates the possibilities of global thinking from the south in the field of media, communication, and cultural studies. Through lenses of millennial media cultures, it refocuses the praxis of the global south in relation to the established ideas of globalization, development, and conditions of postcoloniality.
Bringing together original empirical work from media scholars from across the global south, the volume highlights how contemporary thinking about the region as theoretical framework ・ an emerging area of theory in its own right ・ is incomplete without due consideration being placed on narrative forms, both analogue and digital, traditional and sub-cultural. From news to music cultures, from journalism to visual culture, from screen forms to culture-jamming, the chapters in the volume explore contemporary popular forms of communication as manifested in diverse global south contexts.
A significant contribution to cultural theory and communications research, this book will be of interest to scholars and researchers of media and culture studies, literary and critical theory, digital humanities, science and technology studies, and sociology and social anthropology.
1 Theorizing media in and across the global south: narrative as territory, culture as flow
Mehita Iqani and Fernando Resende
2 Imaginaries of the north and south in three Egyptian plays
3 They are us: race, porn, and viewing patterns in South Africa
Yolo Siyabonga Koba
4 Popular culture, new femininities, and subjectivities: reading Nairobi Diaries
5 Cartographies of Brazilian popular and ‘peripheral’ music on YouTube: the case of Passinho dance-off
Simone Pereira de Sá
6 Cuir visualities, survival imaginaries
Rian Lozano de la Pola
7 Risking images: the political and subjective production of images in Brazil’s 2013 mass protests
8 Journalism cultures in Egypt and Lebanon: role perception, professional practices, and ethical considerations
9 Concrete poetry in Brazil and Germany: the avantgarde reviews history through new media
10 Between remembering and forgetting: memory, culture, and the nostalgia market in the Brazilian mediascape
Ana Paula Goulart Ribeiro
11 The struggle over narratives: Palestine as metaphor for imagined spatialities
12 Helper and threat: how the mediation of Africa-China relations complicates the idea of the global south
Cobus van Staden
Recent years have seen challenging new formulations of the flows of influence in transnational cultural configurations and developments. In the wake of the end of the Cold War, the notion of the ‘Global South’ has arguably succeeded the demise of the tripartite conceptual division of the First, Second and Third Worlds. This notion is a flexible one referring to the developing nations of the once-colonized sections of the globe. The concept does not merely indicate shifts in geopolitics and in the respective affiliations of nations, and the economic transformations that have occurred, but also registers an emergent perception of a new set of relationships between nations of the Global South as their respective connections to nations of the north (either USA/USSR or the old colonial powers) diminish in significance. New social and cultural connections have become evident. This book series explores the literary manifestations (in their often intermedial, networked forms) of those south–south cultural connections together with academic leaders from those societies and cultures concerned.
The ‘Global South’ as an analytical term functions, in John Comaroff’s turn of phrase, as a ‘shifter’, taking on different inflections in varying disciplinary contexts — as a mere geographical descriptor, denoting a network of geopolitical regions, primarily in the southern hemisphere, with a common history of colonization; driven by processes of transformation (the Global South has and continues to be the site of an ongoing neo-colonial economic legacy as also of a number of emergent global economies such as India, China, Brazil and South Africa); as an index of a condition of economic and social precarity which, though primarily manifest in the ‘global south’, is also increasingly visible in the North (thus producing a ‘global south’); and, finally, as a utopian marker, signifying a fabric of economic exchanges that are beginning to bypass the Northern economies, and, gradually, a framework for political cooperations, especially from ‘below’ (Sandbrook, Prashad) which may offer alternatives to the hitherto hegemony of the Euro-American ‘North’.
Literary cultures are a particularly pregnant site of south–south cultural analysis as they represent the intersection of traditional and modern cultural forms, of south–south (and north–south) cultural exchange, particularly via modes of translation and interlingual hybridization, and refract various discourses of knowledge in a highly self-reflexive and critical fashion, thereby demanding and enabling an interdisciplinary dialogue with literary studies at its core. Hallowed connections between literary production and the postcolonial nation notwithstanding, transnational south–south literary connections have usually marked the (anti-)colonial, postcolonial and indeed contemporary digital epochs. Thus, literary cultures form one of the central historical and contemporary networked sites of intercultural self-articulation in the Global South.
This series intervenes in the process and pre-empts the sort of bland institutionalization which has forestalled much of the intellectual force of postcolonial studies or the more recent world literature studies. It proposes wide-ranging interventions into the study of the literary cultures of the Global South that will establish an innovative paradigm for literary studies on the disciplinary terrain up until now occupied by the increasingly problematized areas of postcolonial studies or non-European national literary studies.
This series contributes to the re-writing of cultural and literary history in the specific domain of the literary cultures of the Global South. It attempts to fill in the many gaps left by Euro-American-dominated but ultimately ‘provincial’ Northern cultural histories. The study of the literary cultures of the Global South ‘swivels’ the axis of literary interrelations from the colonizer–colonized interface which, for instance, has preoccupied postcolonial literary studies since its inception (and which inevitably informed the ‘national’ compartmentalization of postcolonial literary study even when it averted its gaze from the colonizer), to a set of ‘lateral’ relationships which have always existed but until now largely ignored — and which, in an age of digital communication and online cultural production have begun to emerge, once again, into their properly prominent position.