© 1999 – Routledge
MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies.
Among the subjects covered are:
* sports ethics
* sport and race
* sport and gender
* sport and violence on television
* the globalization of sports
* marketing sports on the Internet.
'Bolstered by an all-star cast of contributors, Mediasport shatters existing myths about the varied forms of media that interpret sport for the public. Read this book and you will never view sport in the same fashion again.' - Patricia A. Alder, University of Colorado, Denver, and Peter Adler, University of Denver
'The authors have done a masterful job of presenting strong sociological theory with relevant practical applications.' - Judith Bischoff, Northern Illinois University