6th Edition

MediaWriting Print, Broadcast, Online, and Public Relations

    520 Pages 16 B/W Illustrations
    by Routledge

    520 Pages 16 B/W Illustrations
    by Routledge

    Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing.

    Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets.

    Expanded and updated throughout, this sixth edition features:

    • A look at how journalists and PR practitioners use and write for social media platforms such as X and Facebook;
    • Tips for better web writing, research, interviewing, and headline writing across multiple media platforms, including covering breaking news in the digital world;
    • Coverage of public relations writing for digital media, publications, and other organizational media;
    • Updates on current ethical issues faced by communicators;
    • Information on spotting “fake news” and “deep fakes”;
    • Strategies for integrating sound bites into broadcast scripts;
    • New “It Happened to Me” anecdotes from the authors’ experiences as journalists and PR professionals;
    • Updated discussion questions and writing exercises.

    Designed to meet the needs of students of digital, print, and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with all the skills necessary to succeed in their chosen writing field.

    Online Instructor and Student Resources are available for this book, including sample syllabi, quizzes and answer keys, chapter overviews, and links to further resources.

    Preface: Introduction to MediaWriting

    1. Communication Theory and News Values

    2. Ethical Decisions in Writing and Reporting

    3. Legal Considerations in Media Writing

    4. Fundamentals of Writing and Editing

    5. Communications Challenges in the Digital Age

    6. Crafting Leads and Observing Style

    7. Writing and Reporting the News

    8. The Art of Interviewing

    9. Research from Documents and Other Sources

    10. Using Quotations and Sources in News Writing

    11. Feature Writing

    12. Preparing Broadcast Copy

    13. Reporting for Radio and Television

    14. Preparing News Releases

    15. Writing for Organizational Media

    16. Advocacy and Speech Writing



    Deborah A. Silverman is Chair and Associate Professor of Communication at SUNY Buffalo State University.

    Brian S. Meyer is an award-winning journalist and Lecturer in the Communication Department at SUNY Buffalo State University.

    Joe Marren is Emeritus Professor of Journalism and former Chair of the Communication Department at SUNY Buffalo State University.

    W. Richard Whitaker was Professor Emeritus of Journalism and Broadcasting at SUNY Buffalo State University.

    Ronald D. Smith was Professor Emeritus of Public Communication and former Chair of the Communication Department at SUNY Buffalo State University.

    Janet E. Ramsey is Emerita Professor of Journalism and Distinguished Service Professor and Dean Emerita at SUNY Buffalo State University.