Medical Practice Business Plan Workbook  book cover
3rd Edition

Medical Practice Business Plan Workbook

ISBN 9781439855317
Published October 17, 2011 by Productivity Press
125 Pages 1 B/W Illustrations

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Book Description

How does a medical practice thrive in a business environment where the margin of management error has all but disappeared? Profit margins are being squeezed by declining reimbursement rates, capitation plans, gamesmanship on the part of the payors, and increasing operating costs. Addressing the specific needs of today’s medical practice, Medical Practice Business Plan Workbook, Third Edition supplies a detailed and ordered work plan to tackle some of the most pressing issues facing the field.

Peter D. Lucash delves into decades of experience helping physician groups develop business plans to guide you along the process of building the profitable practice you want and deserve. This updated edition of a bestseller begins with a review of the fundamentals, including the questions your plan should answer, how to get started, how to organize and develop your plan, and the staff support and resources you will need. Complete with a wealth of helpful sample plans and worksheets, this workbook:

  • Reflects recent changes in the healthcare industry, including federal healthcare reform
  • Offers a one-of-a-kind design and approach tailored to the medical practice
  • Covers conceptualization, organization, and implementation of your business plan

This updated edition reflects current and forecasted challenges for practices, including the Affordable Care Act, data security, and quality and outcome measures. It supplies detailed coverage of the different types of organizations, governance and management, personnel needs, key business relationships and contacts, demographics and economic factors, patients as customers, competitor analysis, marketing, information technology, disaster and business continuity planning, and financial strategies. The final section outlines a process for implementing your plan. Sticking to this process will help ensure your plan covers what is needed to succeed in today’s complex medical environment.

Visit for videos and other resources to help you develop and implement your practice business plan.

Table of Contents

Why This Book?
What’s a Business Plan and What Do You Do with It?
Questions a Plan Should Answer
Getting Started on Your Plan
     Organizing to Develop a Plan
     Board and Leadership Support
     Planning Committee
     Staff Support and Resources
     Data and Information Needs
How to Use This Workbook
     Getting Started
     Sit Down and Read through this Book
     Start Writing
     Prepare Your Rough Draft
     The Final Draft and Action Plan


Background of the Practice
Writing Guide

Forms of Business Organization

Governance and Management
Writing Guide
Advisors to the Practice

Writing Guide
Clinical and Technical Staff
Support Staff

Key Business Relationships
Writing Guide
Other Providers

Key Contacts
Writing Guide

Your Market: Demographic and Economic Factors
Writing Guide
Economic Factors Information
     Demographic Analysis

Writing Guide

Patients as Customers
Writing Guide
A. Major Employers
B. List top MCOs
C. Analysis of Patient Services

Facilities and Location
Writing Guide

Business Process/Patient Flow
Writing Guide

Competitor Analysis
Writing Guide
Competitor Analysis

Writing Guide
Marketing Strategy

Regulatory Compliance
Writing Guide
Regulatory Compliance

Quality of Care
Writing Guide

Information Technology (IT)
Writing Guide

Disaster and Business Continuity Plan
Writing Guide
The Goal: What Are You Protecting?
Focus on People First

Writing Guide
Historical Analysis

Financial Strategies
Writing Guide
Develop a Projected Financial Plan
     Personnel: Position Control Register
     Schedule of Insurance
     Schedule of Leases
     Capital Spending Plan
     Projected Financial Plan


Pulling It All Together: The Action Plan
Writing Guide
Milestone and Time Frames


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Peter Lucash is the founder and CEO of Digital CPE, LLC, a consulting, information, and training firm working to improve the business management of organizations. He is also the CEO of BioPharma Connex, LLC, a company that facilitates pharmaceutical firms to introduce innovative products in Latin America. Peter has worked in management and consulting roles in a variety of growth-oriented situations. He was the chief administrative officer of a specialty medical practice, an assistant hospital administrator and vice president of planning and marketing for large urban teaching hospitals, a manager in a Big 4 CPA firm consulting practice, and directed a development venture to explore entrepreneurial venture opportunities for a consortium of nonprofit organizations.

Peter is a faculty member and lecturer for Northeastern University and other colleges, where he teaches courses in business, strategy, entrepreneurship, small-business management, organizational behavior, nonprofit management, and financial management. He holds an MBA and MPH from Columbia University and earned his BA from New York University.

In addition to this book, Peter is the author of Medical Practice Change Management, originally published by McGraw-Hill. Peter has been an active speaker and facilitator for conferences, workshops, and seminars for national, regional, and local organizations including the Medical Group Management Association, Healthcare Financial Management Association, Charleston Metro Chamber of Commerce, and Charleston Digital Corridor among others. He was an active seminar leader for McGraw-Hill Healthcare Education Group and the Center for Professional Education, Inc. Peter is a member of his local chamber of commerce and other business and economic development organizations.