1st Edition
Medicine, the Market and the Mass Media Producing Health in the Twentieth Century
320 Pages
6 B/W Illustrations
by
Routledge
320 Pages
6 B/W Illustrations
by
Routledge
320 Pages
6 B/W Illustrations
by
Routledge
Also available as eBook on:
This collection opens up the post war history of public health to sustained research-based historical scrutiny. Medicine, the Market and the Mass Media examines the development of a new view of 'the health of the public' and the influences which shaped it in the post war years.
Taking a broad perspective the book examines developments in Western Europe, and the relationships between Europe... Read more
Foreword Acknowledgements Contributors Abbreviations List of Tables and Figures Introduction Medicine, the Market and the Mass Media Part 1 Interwar Influence on Post War Public Health 1. Atlantic Crossings in the Measurement of Health 2. Between War Propaganda and Advertising Part 2 The Importance of the Media in Post War Public Health 3. The Media and the Management of a Food Crisis 4. Uneasy Prevention Part 3 Industrial Models, Public Health and Health Services 5. Managerialism Avant La Lettre? 6. From Evidence to Market 7. The 'Invisible Industrialist' and Public Health 8. Drug Regulation and the Welfare State Part 4 Changing Models and Different National Styles 9. Cleansing the Air and Promoting Health 10. Americans and Pavlovians 11. Science, Markets and Public Health
Biography
Virginia Berridge is Professor of History and head of the Centre for History in Public Health at the London School of Hygiene and Tropical Medicine, University of London. She has published books and articles on health and society in the twentieth century.
Kelly Loughlin is a lecturer in History at the London School of Hygiene and Tropical Medicine and the main focus of her research is the history of health and medical communications in the UK.
