1st Edition

Mega-Events as Economies of the Imagination Creating Atmospheres for Rio 2016 and Tokyo 2020

By Rodanthi Tzanelli Copyright 2018
246 Pages
by Routledge

246 Pages
by Routledge

246 Pages
by Routledge

Atmosphere, the elusive ambiance of a place, enables or hinders its mobility in global consumption contexts. Atmosphere connects to social imaginaries, utopian representational frames producing the culture of a city or country. But who resolves atmospheric contradictions in a place’s social and cultural rhythms, when the eyes of the world are turned on it? Mega-Events as Economies of the... Read more

Acknowledgments





CHAPTER 1 -- Staging the mega-event: Militourist imaginaries in an Olympic city





CHAPTER 2 -- Globalising utopias: Imagineering the Olympic event, making the world



Homo mobilis: Beyond traditional bio-politics





CHAPTER 3 -- Tomorrow never comes: Rio’s museum of our futures





CHAPTER 4 -- Choreomobility and artistic worldmaking: Retrieving Rio’s submerged centre



Shrinking budgets, shrinking worlds?





CHAPTER 5 -- The Opening and Closing Ceremonies: Migration, nostalgia and the making of tourism mobilities





CHAPTER 6 -- Tokyo 2020: Urban amnesia and the techno-romantic spirit of capitalism





CHAPTER 7 -- The Handover Ceremony: Digital gift economies in a global city





CHAPTER 8 -- Conclusion: Dark journeys and hopeful futures

Biography

Rodanthi Tzanelli is Associate Professor of Cultural Sociology at the University of Leeds, UK