How can we get from where we are to where we want to be? Metaphors for Change attempts to answer this question and provide a roadmap for sustainability by bringing together the thoughts of a unique collection of leading change agents from business, government and academia.
Environmental questions have previously been dealt with metaphorically, by catastrophism or manicheism (zero growth; Malthusianism, Deep Ecology; "man is the enemy"; less is more). These metaphors have had limited impact because they have failed to connect with the mainstream of cultural, political, and business ideas. This book examines a number of new metaphors – and related partnerships, tools and action – which appear to have greater possibilities for the world in which we now live.
The editors argue that Metaphors for Change can deliver to the public and to decision-makers new perceptions ("structured knowledge") that can help interpret the past and the present, and help us forge the future. The wider the gap between the "now" and the "necessary", the stronger the bridging perceptions have to be in order to break through barriers of fear and conservatism. Some of the concepts considered are: sustainable development; the polluter pays principle; the precautionary principle; eco-efficiency; eco-effectiveness; life-cycle assessment; design for the environment; eco-services; dematerialization; industrial symbiosis; industrial ecology; and zero emissions. There are of course other useful metaphors on the horizon, some of them included in this book.
Including key contributions from the ground-breaking conferences ECO 97 and ECO 99, along with other specially commissioned and reprinted pieces, Metaphors for Change provides a treasure chest of new ideas, innovations and action. Accessible and forward-thinking, it will prove indispensable both as a student learning tool and as a panoramic overview of the sustainability metaphors key thinkers believe we should be putting into practice.
This book is designed to provide "a treasure chest of new ideas, innovations and action", which it does admirably … what you are getting here is an impressive range of small tastes of a variety of different concepts. Very stimulating particularly if it encourages students and researchers to continue on to read these authors' other writings. - Social and Environmental Accounting
… opens up new perceptions and presents a comprehensive overview on environmental management concepts as well as implementation tools and partnerships. - ICLEI European Circular
IntroductionPart I: Metaphors for changeSustainable developmentSustainable growth: DuPont's goal for the 21st centuryChad HollidayLife-cycle thinking: A new metaphor and a new paradigmLife-Cycle thinking: What is it?Helene TeulonEco-efficiencyMeeting needs, consuming resourcesDavid GeeThe chemicals industry: The challenge of eco-efficiencyDavid BuzzelliThe electronics sector: Management of chemicals in the microelectronics environmentKyehwan OhWaste free: Remanufacturing Xerox: Environmental leadership programJack AzarHarmonious co-existence: Environmental management of Canon groupYusuke EmuraEco-effectivenessThe next industrial revolutionWilliam McDonough and Michael Braungart From products to servicesLeapfrog: Short-term strategies for sustainabilityEzio ManziniFrom end-of-pipe to integrationRemarks by Klaus Töpfer, 1997, 1999Zero emissionsZero-emissions: An environmental engineering firm's challengeHiroyuki FujimuraZero emissions in constructionZero-emissions: Clustering of industries (industrial ecology in practice)Michio KimuraIndustrial symbiosisRemarks Erling PedersenIndustrial ecologyIs industrial ecology a new science?Brad AllenbyIndustrial ecology in FranceIndustrial ecology in practice: The French caseOdile LeCannMonitoring what mattersSome developments with indicators: total material requirementEuropean Environment AgencyEnvironmental diplomacyThe rise of the "Bio-Diplomat"Bettina LavilleEnvironmental diplomacy in the US Environment and security US Ambassador Mark G. Hambley Part II: Partnerships for change Partnerships within industry The Keidanren appeal on environment Yoshifumi Tsuji Partnerships between government and business in Japan Japan's environmental policies Katsuo Seiki Partnerships between government and business in Argentina The Campana-Zarate Environmental Care Agreement in Argentina Lawrence J. Speer Part III: Tools for change Governmental policy tools An overview of tools and strategies for environmental management Bill Long From command and control to governance: Whatever works based on a presentation by Arthur H. Rosenfeld Governance (creating the conditions for change)Project XL: Good for the environment, good for business, good for communities Lisa C. Lund Eco-taxesTaxes earmarked for environmental protection: The French experience Jacques Vernier Management tools Strategic environmental management. Environmental policy of businesses: Evolution and future vision François Demarcq and Valerie Martin A new playing field? Ira Feldman Environmental management in the global economy David Monsma Design tools Eco-conception: Driver of environmental management and competitiveness Pierre Radanne Design for environmentBeyond life-cycle assessment: An integrative approach to design for environment Remi Coulon, Pascale Jean, and Helene Lelievre Analytical tools Product development. Integrating environment considerations into products and processes Dr Todd Werpy and Ken Humphreys The value of communicating your environmental policy to Wall Street John Cusack Making an investment in your future Tessa Tennant Public–private leveraging: RemarksLouis Boorstin Environmental reporting: A brief history Remarks by Lorraine Ruffing Technology tools Trends in environmental issues and the Toyota Action Plan Satoshi Matsuura Innovation born of necessity: Environmentally friendly diesel from natural gas George Couvaras The market for environmental (Ozone-Depleting-Substance-Free) products in developing countries under the Montreal Protocol Frank Pinto Part IV: Civic actions for change Party politics Ways out of the growth trap Ralf Fücks The German greens and the end of ideology Ralf Fücks Community-based currency and exchange The short-circuit approach Richard Douthwaite The media Media/environment Todd Gitlin Environmental activism A daring partnership pays off: Activists help teach Dow Chemical to cut pollution–and costs Barnaby J. Feder Green-alliances: Environmental groups as strategic bridges to other stakeholders Cathy L. Hartman, Edwin R. Stafford and Michael Jay Polonsky Employee participation: An important resource in environmental development Ole Busck ScorecardEnvironmental defense Car Sharing CityCarClub/Car-Sharing: Experience of a Municipality with an Innovative Mobility Scheme as a Strategic Move towards Sustainable Development Michael Glotz-Richter Symbolic Acts Peugeot Creates the First Large Carbon Sink: Ten Million Trees in the Battle against Global Warming Bibliography