1st Edition
Metaverse and Tourism Rethinking Implications on Virtual Reality
This innovative and timely book presents an in-depth analysis of how the metaverse revolutionizes tourism management, transforms consumer behaviour and motivates tourists to visit destinations.
Adorned with illustrative tables, figures and diagrams throughout, the volume is data-led and explores how metaverse experiences affect tourist satisfaction and loyalty toward metaverse tourism. It also takes a future-focused approach and looks at and how the technologies of metaverse tourism will lead to a new level of immersive virtual reality. The book considers the metaverse in relation to the United Nations Sustainable Development Goals, post-COVID-19 society and offers practical insights on the topic.
This book will be of pivotal interest for students, scholars and academics in the fields of tourism planning and policy, tourism economics, tourism behaviour and tourism development, as well as those with an interest in these areas more generally.
Part I. Operations Strategies in the Metaverse
1. Role of Metaverse in Future of Tourism, Hospitality and Events: Insights from Bibliometric Review
Mukesh Kumar Meena, Suneel Kumar and Marco Valeri
2. Critical Aspects of Studies Relating to Virtual Tourism in the Context of Values Resulting from Sustainable Tourism, Nature Tourism, Ecotourism, and Cultural Tourism
Małgorzata Kurleto
3. The Future for Business Competitiveness in Tourism: Tourism Agenda 2030 Perspective
Antonio Emmanuel Pérez Brito, Martha Isabel Bojórquez Zapata, Adriana Otálora Buítrago and Marco Valeri
4. New Economic Paradigm Formed by Metaverse in Tourism: Touristic GIG Economy
Sabri Öz and Pınar Başar
5. Transforming Tourist Consumer Experience through Virtualization: Does Metaverse Matter?
Alberto Gabriel Ndekwa and Blandina Kisawike
6. Metaverse as a Socio-technical Phenomenon in Hospitality and Tourism: An Approach to Sustainable Development Goals
Seyed Ilia Daneshpour, Nasser Koleini Mamaghani, Hassan Sadeghi Naeini and Seyed Hashem Mosaddad
7. What Lies in the Current Scholarly Art of Work on Metaverse and Tourism? Exploring Future Research Directions
Manpreet Arora and Marco Valeri
Part II. Experiences in Metaverse
8. Tourism Agenda 2030 in Greece
Evangelia Kasimati, Athina Rentifi and Nikolaos Vagionis
9. Journeying Beyond Reality: Exploring India's Metaverse Marvel
Manisha Paliwal, Nishita Chatradhi and Marco Valeri
10. Digital Marketing Metaverse for Restoration of Tourism Performance after COVID-19 Business Crisis in Sub Saharan African Countries: Experience from Tanzania
Alberto Gabriel Ndekwa
11. Virtual Tourism as the Sustainable Future of Travel
Igor Mavrin and Corina Tursie
12. Exploring Immersive Tourism: Insights from Padova's Tourism Managers
Mohammed Reda Boukhecha, Fatima Zahra Fakir, Silvia Rita Sedita
13. Impact of Metaverse on the Tourism and Hospitality Industry: An Overview
Suneel Kumar, Varinder Kumar, Nisha Devi and Isha Kumari Bhatt
Biography
Marco Valeri is Associate Professor of Organizational Behavior at Niccolò Cusano University, Italy. His research areas include sustainability and green practices, strategy implementation, knowledge management, family business, crisis management, information technology, network analysis, international hospitality management. He is member of several Editorial Boards of international tourism journals and is a reviewer and editor of several handbooks on entrepreneurship, tourism and hospitality management.
Ahmad Albattat is an Associate Professor in Graduate School of Management, Post Graduate Centre, Management and Science University, Malaysia. His research areas include hospitality management, hotel, tourism, events, emergency planning, disaster management, sustainable development goals and human resource. He is an active member and on the Editorial Board of several scientific international journals, as well as a reviewer, author and editor for book projects.
