1st Edition

Metaverse and Tourism Rethinking Implications on Virtual Reality

Edited By Marco Valeri, Ahmad Albattat Copyright 2025
304 Pages 25 B/W Illustrations
by Routledge

304 Pages 25 B/W Illustrations
by Routledge

304 Pages 25 B/W Illustrations
by Routledge

This innovative and timely book presents an in-depth analysis of how the metaverse revolutionizes tourism management, transforms consumer behaviour and motivates tourists to visit destinations. Adorned with illustrative tables, figures and diagrams throughout, the volume is data-led and explores how metaverse experiences affect tourist satisfaction and loyalty toward metaverse tourism. It also... Read more

Part I. Operations Strategies in the Metaverse

 

1. Role of Metaverse in Future of Tourism, Hospitality and Events: Insights from Bibliometric Review

Mukesh Kumar Meena, Suneel Kumar and Marco Valeri

 

2. Critical Aspects of Studies Relating to Virtual Tourism in the Context of Values Resulting from Sustainable Tourism, Nature Tourism, Ecotourism, and Cultural Tourism

Małgorzata Kurleto

 

3. The Future for Business Competitiveness in Tourism: Tourism Agenda 2030 Perspective

Antonio Emmanuel Pérez Brito, Martha Isabel Bojórquez Zapata, Adriana Otálora Buítrago and Marco Valeri

 

4. New Economic Paradigm Formed by Metaverse in Tourism: Touristic GIG Economy 

Sabri Öz and Pınar Başar

 

5. Transforming Tourist Consumer Experience through Virtualization: Does Metaverse Matter?

Alberto Gabriel Ndekwa and Blandina Kisawike

 

6. Metaverse as a Socio-technical Phenomenon in Hospitality and Tourism: An Approach to Sustainable Development Goals

Seyed Ilia Daneshpour, Nasser Koleini Mamaghani, Hassan Sadeghi Naeini and Seyed Hashem Mosaddad

 

7. What Lies in the Current Scholarly Art of Work on Metaverse and Tourism? Exploring Future Research Directions

Manpreet Arora and Marco Valeri

 

Part II. Experiences in Metaverse 

 

8. Tourism Agenda 2030 in Greece

Evangelia Kasimati, Athina Rentifi and Nikolaos Vagionis

 

9. Journeying Beyond Reality: Exploring India's Metaverse Marvel

Manisha Paliwal, Nishita Chatradhi and Marco Valeri

 

10. Digital Marketing Metaverse for Restoration of Tourism Performance after COVID-19 Business Crisis in Sub Saharan African Countries: Experience from Tanzania

Alberto Gabriel Ndekwa

 

11. Virtual Tourism as the Sustainable Future of Travel 

Igor Mavrin and Corina Tursie

 

12. Exploring Immersive Tourism: Insights from Padova's Tourism Managers 

Mohammed Reda Boukhecha, Fatima Zahra Fakir, Silvia Rita Sedita

 

13. Impact of Metaverse on the Tourism and Hospitality Industry: An Overview 

Suneel Kumar, Varinder Kumar, Nisha Devi and Isha Kumari Bhatt

Biography

Marco Valeri is Associate Professor of Organizational Behavior at Niccolò Cusano University, Italy. His research areas include sustainability and green practices, strategy implementation, knowledge management, family business, crisis management, information technology, network analysis, international hospitality management.  He is member of several Editorial Boards of international tourism journals and is a reviewer and editor of several handbooks on entrepreneurship, tourism and hospitality management.

Ahmad Albattat is an Associate Professor in Graduate School of Management, Post Graduate Centre, Management and Science University, Malaysia. His research areas include hospitality management, hotel, tourism, events, emergency planning, disaster management, sustainable development goals and human resource. He is an active member and on the Editorial Board of several scientific international journals, as well as a reviewer, author and editor for book projects.