204 Pages
by
Routledge
204 Pages
by
Routledge
Also available as eBook on:
This book introduces a new approach to the analysis and management of growth in small tourism markets for regional and rural locations. It recognizes from the outset that the vast bulk of the tourism industry’s product is delivered by small business enterprises and that many of these are located outside of metropolitan areas. Its central premise is that a myriad of small-scale clusters can provide... Read more
Introduction (Ewen J. Michael); Issues In Regional Development (C. Michael Hall and Ewen J. Michael); Development And Cluster Theory (Ewen J. Michael); Micro-Clusters In Tourism (Ewen J. Michael); The Role Of Networks (Paul Lynch and Alison Morrison); Micro-Clusters: Antiques, Retailing And Business Practice (Ewen J. Michael); Wine Tourism Networks And Clusters – Co-Operation And Barriers In New Zealand (Richard Mitchell and Chrissy Schreiber); Networks: Comparing Community Experiences (Laila Gibson and Paul Lynch); A Path For Policy (C. Michael Hall and Ewen J. Michael); The Contribution Of The Micro-Cluster Approach (C. Michael Hall, Paul Lynch, Ewen J. Michael and Richard Mitchell ).
Biography
La Trobe University, Victoria, Australia, Ewen J. Michael, Laila Gibson, C. Michael Hall, Paul Lynch, Richard Mitchell, Alison Morrison, Chrissy Schreiber
Karlstad University, Karlstad, Sweden,
Otaga University, Dunedin, New Zealand,
Strathclyde University, Glasgow, Scotland,
Otaga University, Dunedin, New Zealand,
Strathclyde University, Glasgow, Scotland,
Otaga University, Dunedin, New Zealand
