1st Edition
Midnight’s Grandchildren How Young Indians are Disrupting the World's Largest Democracy
By Mark Hannant
Copyright 2019
178 Pages
by
Routledge
178 Pages
26 B/W Illustrations
by
Routledge
178 Pages
26 B/W Illustrations
by
Routledge
Also available as eBook on:
While the west has experienced multiple post-war economic, social and political revolutions, India by contrast has had two distinct moments of transformation in the past century: Independence in 1947 and the economic liberalisation that began in 1991. Midnight’s Grandchildren are the offspring of India’s second social and economic revolution. India’s millennial generation, coming of age... Read more
Introduction
Chapter 1: Moments of transformation
Chapter 2: Why India matters
Chapter 3: Tradition versus modernity
Chapter 4: Midnight’s Grandchildren
Chapter 5: Millennials in the workplace
Chapter 6: Brands that capture the millennial mindset
Chapter 7: New realities making it on screen
Chapter 8: Conclusion
Biography
Mark Hannant is a creative services entrepreneur. He has extensive experience of working in the places where emerging and developed markets meet, and is the co-founder and managing director of magenta, a fresh thinking creative agency based in Mumbai. He has appeared in two Bollywood movies.
