1st Edition

Millennials and Media Ecology Culture, Pedagogy, and Politics

Edited By Anthony Cristiano, Ahmet Atay Copyright 2020
    200 Pages
    by Routledge

    200 Pages
    by Routledge

    Millennials and Media Ecology explores issues pertaining to millennials and digital media ecology and studies the cultural, pedagogical, and political environments such heterogeneous generation populates. The book questions whether millennials are properly understood as a heterogeneous group, particularly by the institutions and agencies that target them, and whether they are demonstrating the ability to set out a path for themselves and take charge of their own life and future.

    A diverse team of expert authors review past and current studies with critical assessment of arguments and propositions, and document actual experiences of members of the millennial generation through detailed studies. Engaging with topical subject matter and current research on millennials, the chapters:

    • Question the misunderstanding that digital tools and Internet technologies are making the younger generation ‘dumber’ and ‘disengaging’ them from the real world

    • Underscore the legal and economic insights into the commodification of the younger generation as consumers rather than learners

    • Examine the historical trajectory of media technology, and whether new practices are having an empowering effect or one of enslavement to an increasingly irreversible technological and socio-political regime

    • Shed light on issues of critical pedagogy emerging from digital environments in relation to one’s mental abilities and degrees of wisdom

    • Discuss the cultural and political implications of millennials’ new media trends, the changing relationship between millennials and legacy media, which rely on the younger generation for survival;Offer new insights into the significance of current media trends in relation to issue of credibility and identity.

    This is an essential book for scholars in the fields of Media and Communications and Popular Culture, and will be vital reading for postgraduate students and specialists in related fields.

    Part 1: Socio-Cultural Environments

    1. Millennials Generation, New Media, and Convergence Culture

    Ahmet Atay

    2. The Promise of McLuhanims: Empowering or Misleading for Millennials

    Anthony Cristiano

    Part 2: Pedagogical Environments

    3. Student Consumers in the Age of Constant Connectivity: Legal and Economic Insights into Millennials’ Schooling and Education

    Daniele Bertolini

    4. Generationalism and Habits of Mind: Markers for a Critical Pedagogy

    Star Muir

    5. Digital Natives, Tragic Art, and the Birth of Technoethics

    Jason C. Robinson

    Part 3: Political Environments

    6. Millennial Engagement Myth-Busting: Active Disengagement and the Future of Digital Politics

    Alison Novak

    7. Building and Engaging a Millennial News Audience: Observations from Germany

    Leif Kramp and Stephan Weichert

    8. Polish Millennials and the New Media Environments: forming identities, constructing enemies, finding allies

    Iga Mergler


    Anthony Cristiano lectures in culture and media studies at Wilfrid Laurier University in the Digital Media, Culture, and Communication Studies programs. His research pertains to media practices and ethics. He is the author of The Question of Ethics: from print media to social media (2017), and the forthcoming "AI and Ultimate Reality" article (University of Toronto Press).

    Ahmet Atay is Associate Professor of Communication at the College of Wooster. His research revolves around media and cultural studies, and critical intercultural communication. He is the author of Globalization’s Impact on Identity Formation: Queer Diasporic Males in Cyberspace (2015) and the co-editor of 7 books. His scholarship appeared in number of journals and edited books.