1st Edition
Minds Unveiled Exploring the Effects of Generative AI on Business Behavior
This book demonstrates how generative AI, a form of sophisticated AI technology, is transforming our knowledge of how the human mind functions in relation to business leadership and decision-making. It describes the most recent findings and applications of generative AI in psychology. The book explains the relationships between language, thinking, and behavior as well as how artificial intelligence (AI) may aid in our understanding of learning, decision-making, and problem-solving. In addition, It discusses the significance of applying AI properly and ethically. This book provides a comprehensive overview of how AI is increasing our understanding of the mind and how it impacts each of us professionally.
Preface
List of Contributors
Chapter 1: Introduction to Generative Al and Business Behaviour
Author(s):
Dr. Mir Aadil, Woxsen University, Hyderabad.
Vinay Kumar Bodepu, Woxsen University, Hyderabad.
Vegi Dharshini, Woxsen University, Hyderabad.
Sri Durga, Woxsen University, Hyderabad.
Chapter 2: Evaluation of Generative AI
Author:
Teja Swarup, Woxsen University, Hyderabad
Ravali Gogula, Woxsen University, Hyderabad
Paduru Rama Krishna, Woxsen University, Hyderabad
Chapter 3: Generative AI and Consumer Behaviour
Author(s):
Khant Mayank Rameshbhai, Woxsen University, Hyderabad
Parth Prakash, Woxsen University, Hyderabad
Chapter 4: AI and social Impact: A Business Perspective
Author(s):
Rishab Jaishwal, Woxsen University, Hyderabad
Rahul Kumar Gupta, Woxsen University, Hyderabad
Chapter 5: Customer Centric – AI solutions
Author(s):
Ravuri Venkata Trinadh Reddy, Woxsen University, Hyderabad,
Puvvaladasu M Sai Subrahmanya Krishna, Woxsen University, Hyderabad,
Tugiti Praveen Kumar, Woxsen University , Hyderabad,
Chapter 6: Artificial Intelligence in Retail Marketing
Author(s):
Dr. Arman Khan, Shaheed Benazir Bhutto University Shaheed Benazirabad, Pakistan.
Prof. Dr. Abu bakar Abdul Hamid, Infrastructure University Kuala Lumpur (IUKL), Malaysia.
Zahid Hussain, Khadim Hussain Shah Institute of Technology, Karachi, Pakistan.
Chapter 07: The Convergence of Generative AI and Ethical Considerations
Author(s):
Purushottam Patnaik, Woxsen University, Hyderabad.
Akhilesh Sunkara, Woxsen University, Hyderabad.
Abbu Pravalika, Woxsen University, Hyderabad.
Chapter 8: Navigating the Ethical Landscape of Simulated Intelligence
Author(s):
Akoparna Barman (Jain (Deemed-to-be) University)
Dr. Kamalraj R. (Jain (Deemed-to-be) University)
Dr. Mir Aadil (Woxen University)
Chapter 9: The Power of Personalization: Al-Driven Recommendations
Author(s)
Anirudh Sai. V, Woxsen University, Hyderabad
Anjali Perla, Woxsen University, Hyderabad
Revanth Reddy, Woxsen University, Hyderabad
Chapter 10: Human-AI collaboration: Augmenting Creativity and Decision-making.
Author(s):
Palagudi Venkata Deepak, Woxsen University, Hyderabad, India
Dr Mir Aadil, Woxsen University, Hyderabad, India
Chapter 11: Innovative Product Design with Generative AI
Author(s):
Adil Abdhul, Woxsen University, Hyderabad, India
Shashanka reddy, Woxsen University, Hyderabad, India
Riya Sham, Woxsen University, Hyderabad, India
Dr Mir Aadil, Woxsen University, Hyderabad, India
Chapter 12: Mind the Gap: Bridging Success with AI in Marketing
Author(s):
Dr Shruti Choudhary, Associate Professor, Woxsen University
Chapter 13: Reshaping Marketing Strategies using AI
Author(s):
Vishnu Vardhan, Woxsen University, Hyderabad.
Sathwika Manthena, Woxsen University, Hyderabad.
Deepthi Reddy, Woxsen University, Hyderabad.
Chapter 14: Impact of Generative AI on Customer Experience and Personalization in Retail sector
Author:
Dr. J. Shanti (Amity University)
Chapter 15: AI and Social Impact in the Indian Financial Sector
Author(s):
Dr. Bidisha Banerji, Amity University NOIDA
Mr. S A Mokhtar Rizvi, Amity University NOIDA
Chapter 16: Artificial Intelligence in Healthcare Sector
Author(s):
Anusha Siddadapu, Woxsen University, Hyderabad.
Ajay Midimalapu, Woxsen University, Hyderabad.
Ramkumar babu, Woxsen University, Hyderabad.
Chapter 17: Financial Forecasting and AI
Author(s):
Dharla Dheeraj, Woxsen University, Hyderabad.
Gomathy anamaneni, Woxsen University, Hyderabad.
Chapter 18 : Empowering Discovery: The Intersection of AI and Healthcare Research
Author(s)
Suraj Reddy, Woxsen University, Hyderabad,
Shravya Goud, Woxsen University, Hyderabad,
Anish Reddy Peddi, Woxsen University, Hyderabad,
Chapter 19: Radiant Horizons of Augmented Reality and Virtual Reality in Customer-Centric Choices for Products: AI Solutions Path to Fueling Business towards Innovation Vague Futuristic Approach
Author(s):
Bhupinder Singh (Professor, Sharda University, India)
Christian Kaunert (Professor, Dublin City University, Ireland & University of South Wales UK)
Biography
Dr. Raul V. Rodriguez is the Pro-Vice-Chancellor, Woxsen University, and Dean of the School of Business at Woxsen University. He holds a Ph.D. in Artificial Intelligence and Robotics Process Automation applications in Human Resources. Fmr. Co-CEO at Irians Research Institute, a research institute specializing in the field of neuromarketing, AI, ML, market research, behavioral science, social research, and behavioral engineering. His areas of expertise and interest are Machine Learning, Deep Learning, Natural Language Processing, Computer Vision, Robotic Process Automation, Multi-agent Systems, Knowledge Engineering, and Quantum Artificial Intelligence. He has experience and feels comfortable using Prolog, Java, C++, Python, R/RStudio, Julia, Swift, Scala, MySQL, and Spark, among others. He is a registered expert in Artificial intelligence, Intelligent Systems, and Multi-agent Systems at the European Commission, a nominee for the Forbes 30 Under 30 Europe 2020 list, and an awardee in the Europe India 40 Under 40 Leaders. Alongside this, he is a member of the GRLI Deans and Directors cohort. He has co-authored two reference books: "New Age Leadership: A Critical Insight" and "Retail Store" and has more than 70 publications to his credit. He is a weekly contributing writer to various magazines in the field of analytics and emerging technologies. Alongside this, he is a journal reviewer and associate editor in various publications such as IEEE. Dr. Hemachandran K has been a passionate teacher with 14 years of teaching experience and 5 years of research experience. A strong educational professional with a scientific bent of mind, highly skilled in AI & ML. After receiving a Ph.D. in the embedded system at Dr. MGR Educational & Research Institute, India. He started doing interdisciplinary research in AI. An open-ended positive person who has stupendous peer-reviewed publication records with more than 20 journals and international conference publications. He served as an effective resource person at various national and international scientific conferences. His editorial skills made him include as an editorial board member in numerous reputed SCOPUS / SCI journals.
