1st Edition
Minority Languages and Audio-Visual Content in Africa
Chapter 1: Conceptualising Minority Language Culture in Audio-Visual Content: A Symbolic Cultural Perspective
Limukani Mathe, Oswelled Ureke, Dumisani Moyo
THEME 1: DIGITAL CREATIVITY IN MINORITY CONTENT PRODUCTION
Chapter 2: Endangered Species: Indigenous Languages and Online Comedy in Malawi
Eric Mtemang’ombe and Albert Sharra
Chapter 3: Transformation of Filmmaking to Vernacular Digital Creativity in Kenya: The Case of Riverwood
Rachael Diangá and Doreen Sikolia
Chapter 4: Digital Cultural Creativity and Audience Reception in Sesotho: A TikTok Content Analysis
Nketsi Moqasa, Teboho Mokonyana, Sekoai Elliot Nkhi and Mongali Mofana
Chapter 5: Ethnolinguistic Vitality of Amazigh Language in Morocco: The Case of Tamazight YouTube Channel
Bouylagman Ibrahim
THEME 2: MULTILINGUAL REALITIES AND MINORITY LANGUAGE AUTONOMY IN AUDIO-VISUAL CONTENT
Chapter 6: Code-Switching and Dialectal Dynamics: Exploring Setswana Preservation on Motsweding FM’s Facebook Podcasts
Gofaone Motsamai, Gilbert Motsaathebe and Limukani Mathe
Chapter 7: Nollywood Films and Transactional Multilingual Communication for Minority Language Inclusion in Nigeria
Linda Dooshima Kuku and Israel Ayinla Fadipe
Chapter 8: Social Media and Tonga Content Creatives in Zambia: Audio-Visual Entertainment
Elastus Mambwe
Chapter 9: Platform Capitalism, Video Content Circulation and Minoritized Languages: A Case of uMkhosi woMhlanga (Reed Dance) in South Africa
Linda Olive Pona , Matsobane Lehlogonolo Masuku and Kealeboga Aiseng
THEME 3: CINEMATIC AESTHETICS AND FILMIC CONTENT IN MINORITY LANGUAGES
Chapter 10: The ‘Ndebeleness’ in/of Raisedon Baya’s isiNdebele language Umhlolo wase Zhwane video film
Oswelled Ureke and Nkosilesisa Kwanele Ncube
Chapter 11: Reel Revival: Digital Filmmaking as a Tool for Minority Language Preservation in Ghana
Moses Agyemang and Manfred A. K. Asuman
Chapter 12: Tanzania’s Early Swahili Cinema Cultures: Steven Kanumba’s Social Narration in Bongowood Digital Filmmaking
Addamms Songe Mututa
Biography
Limukani Mathe (PhD) is a Research Associate at the University of South Africa. He was a Research Fellow and Lecturer at North-West University in South Africa. Prior to that he was Lecturer and Research Fellow at the University of Johannesburg and Guest Lecturer at the University of Fort Hare. His research interests are at the intersection of digital culture, journalism practices and indigenous text in the Global South. Mathe has edited books, contributed book chapters and published in high impact journals. He recently published African Radio and Minority Languages: Participation and Representation (Routledge, 2025).
Oswelled Ureke is an Associate Professor in the Department of Communication and Media at University of Johannesburg. His research interests are in screen media studies, political economy of the media and digital media studies.
Dumisani Moyo is Executive Dean of the Faculty of Humanities at North-West University (South Africa). He is Professor of Media and Communication Studies, and his research interests include media policy and regulation; and media, politics, culture and technology in Africa, and he has published widely in these areas.
