Minority Women Entrepreneurs: How Outsider Status Can Lead to Better Business Practices, 1st Edition (Paperback) book cover

Minority Women Entrepreneurs

How Outsider Status Can Lead to Better Business Practices, 1st Edition

By Mary Godwyn, Donna Stoddard

Routledge

224 pages

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pub: 2011-01-01
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Description

How does gender and minority status shape entrepreneurial decision-making? This question seems long overdue since minority women in the US start new businesses at four times the rate of non-minority men and women.

This book is about minority women entrepreneurs in the United States. Though these women are thriving as business owners, their stories are very seldom told, and few think of minority women as successful entrepreneurs. Therefore, the first purpose of the book is to give voice and visibility to US minority women business owners.

The second purpose is to explain what makes these women different from the standard white male business owners most people are familiar with. Through in-depth interviews and first-hand accounts from minority women entrepreneurs, the authors found that, in innovative and exciting ways, minority women use their outsider status to develop socially conscious business practices that support the communities with which they identify. They reject the idea that business values are separate from personal values and instead balance profits with social good and environmental sustainability. This pattern is repeated in statistical evidence from around the globe that women contribute a much higher percentage of their earnings to social good than do men, but until now there was no clear explanation of why. Using sociological and psychological theories, the authors explain why women, especially minority women, have a tendency to create socially responsible businesses. The innovations provided by the women in this study suggest fresh solutions to economic inequality and humanistic alternatives to exploitative business policies. This is a radically new, socially integrated model that can be used by businesses everywhere.

This book is intended for undergraduate and graduate students of business, sociology, race and gender studies as well as practitioners of entrepreneurship, aspiring entrepreneurs, and all those looking for new examples of holistic, sustainable and socially responsible business practices.

Reviews

How does gender and minority status shape entrepreneurial decision making? This question seems long overdue since minority women in the U.S. start new businesses at four times the rate of non-minority men and women. This book is about minority women entrepreneurs in the United States. Though these women are thriving as business owners, their stories are very seldom told, and few realise how many minority women are successful entrepreneurs. Therefore, the first purpose of the book is to give voice and visibility to U.S. minority women business owners. The second purpose is to explain how and why these women's approach to business differs from the practices that are routinely endorsed by business case studies and entrepreneurship literature. Through in depth interviews and firsthand accounts from minority women entrepreneurs, the authors found that, in innovative and exciting ways, minority women use their outsider status to develop socially conscious business practices that support the communities with which they identify. They reject the idea that business values are separate from personal values and instead balance profits with social good and environmental sustainability. Using sociological and psychological theories, the authors explain why women, especially minority women, have a tendency to create socially responsible businesses. The innovations provided by the women in this study suggest fresh solutions to economic inequality and humanistic alternatives to exploitative business policies. This is a radically new, socially integrated model that can be used by businesses everywhere. - Educational Book Review, October/November 2011

Minority Women Entrepreneurs sets out to offer fresh insights into the business practices of female minority business owners to reveal innovative ways to approach the practice of business and challenge mainstream business dialogues… Overall, Minority Women Entrepreneurs provides an excellent theoretical base, and is interesting in that it draws out many different facets of the problems and arguments concerning minority women's entrepreneurship. It illustrates these aspects with "real-life" narratives that will be useful for students and entrepreneurs alike. - Isla Kapasi, School of Management and Languages, Heriot-Watt University, Edinburgh

Table of Contents

Part I1. The unique position of minority women entrepreneurs2. Sociological explanations for inequality3. Challenging and changing inequality4. Where did business-as-usual come from? Part II5. Minority women as business innovators6. Minority women in partnership with producers, vendors and customers7. Minority women entrepreneurs as community members Part III8. Minority women entrepreneurs: challenges and opportunities ReferencesAppendix. Themes in women’s entrepreneurship as a basis for qualitative interview analysisIndex

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS008000
BUSINESS & ECONOMICS / Business Ethics
BUS025000
BUSINESS & ECONOMICS / Entrepreneurship
SOC028000
SOCIAL SCIENCE / Women's Studies