4th Edition

Mixed Media Moral Distinctions in Advertising, Public Relations, and Journalism

By Thomas Bivins Copyright 2023
350 Pages 3 B/W Illustrations
by Routledge

350 Pages 3 B/W Illustrations
by Routledge

350 Pages 3 B/W Illustrations
by Routledge

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. The fourth edition of this popular text features more recent ethical theories that acknowledge and address intersectionality within the communicative landscape, including issues of gender, race, ability, and age. The author also... Read more

PART I: THE BASICS  1. What Is Media Ethics?  2. Moral Claimants, Obligation, and Social Responsibility  3. The Media and Professionalism  PART II: THE THEORIES  4. Introduction  5. The Argument over Means and Ends  6. Virtue and Caring  7. Free Speech  8. A Checklist for Ethical Decision Making  PART III: ISSUES AND APPLICATIONS  9. Ethical Issues Across the Media  10. Ethical Issues Common to Both Public Relations and Advertising  11. Ethics and Public Relations  12. Ethics and Advertising  13. Ethics in News Journalism

Biography

Tom Bivins is the John L. Hulteng Chair in Media Ethics and the head of the Graduate Certificate Program in Communication Ethics in the School of Journalism and Communication at the University of Oregon, USA.