4th Edition

Mixed Media Moral Distinctions in Advertising, Public Relations, and Journalism

By Thomas Bivins Copyright 2023
    350 Pages 3 B/W Illustrations
    by Routledge

    350 Pages 3 B/W Illustrations
    by Routledge

    Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines.

    The fourth edition of this popular text features more recent ethical theories that acknowledge and address intersectionality within the communicative landscape, including issues of gender, race, ability, and age. The author also takes into account today’s rapidly expanding technology, touching on subjects such as free speech, censorship, cancel culture, and misinformation, and considers how each of these is affected by online and social media. Other updates to the text include expanded coverage of citizen journalism, the increasing media use of artificial intelligence and virtual reality, power in communicative structures, and public interest, as well as refreshed examples throughout. As in previous editions of the book, special attention is paid to key ethical decision-making approaches and concerns in each media industry, including but not limited to truth telling, constituent obligations, persuasion versus advocacy, and respect for the consumers of public communication.

    Mixed Media is key reading for students of all branches of Media and Communication Ethics.

    The author's own website, featuring lecture notes, case studies and links to further reading, can be accessed at www.j397mediaethics.weebly.com.

    PART I: THE BASICS  1. What Is Media Ethics?  2. Moral Claimants, Obligation, and Social Responsibility  3. The Media and Professionalism  PART II: THE THEORIES  4. Introduction  5. The Argument over Means and Ends  6. Virtue and Caring  7. Free Speech  8. A Checklist for Ethical Decision Making  PART III: ISSUES AND APPLICATIONS  9. Ethical Issues Across the Media  10. Ethical Issues Common to Both Public Relations and Advertising  11. Ethics and Public Relations  12. Ethics and Advertising  13. Ethics in News Journalism


    Tom Bivins is the John L. Hulteng Chair in Media Ethics and the head of the Graduate Certificate Program in Communication Ethics in the School of Journalism and Communication at the University of Oregon, USA.