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Mobile Marketing Management: Case Studies from Successful Practices book cover

1st Edition

Mobile Marketing Management Case Studies from Successful Practices

By Hongbing Hua Copyright 2019
458 Pages 75 B/W Illustrations
by Productivity Press

458 Pages 75 B/W Illustrations
by Productivity Press

458 Pages 75 B/W Illustrations
by Productivity Press
Also available as eBook on:
With the development of mobile internet technology, people’s lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile internet. So, what’s the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era,... Read more

Marketing Evolution Theory. Scope of Marketing. Evolution of Marketing. Mobile Marketing Revolution. 4S Mobile Marketing Theory. Service. Introduction to Service. Seven Dimensional Model for Service. Service Marketing Mode. Service Value Marketing. Content. Redefining Content Marketing. Content Management: Mobile Brand Management. Deep Content Management. Big Data Content Marketing. Superuser. Vital Few 214. Behavior Characteristics of the Superuser. Principles of Superuser Application. Law of Superuser Marketing. Space. Introduction to Marketing Space. Network Marketing Space. Mobile Marketing 4.0 – Mobile End-to-End Marketing. Mobile Marketing Space Communication. Mobile Marketing Strategy Management. Organizational Management. Experience Management. Relation Management. Word-of-Mouth Management. Global Marketing. Innovation is a Class. Background of Global Marketing. Trend of Global Marketing. Spiral Economics.

Biography

Hua Hongbing, the father of mobile marketing and mobile internet marketing theory, founder of Chinese top brand marketing planning experts, marketing planning only holders of gold key, won the highest award of the Chinese marketing: "marketing personal award".

Mr. Hua Hongbing graduated from Tianjing University of Finance and Economics in 1989 and obtained his master’s degree in EMBA at South China University of Technology in 2016. Over his 28-year career dedicated in branding, marketing and planning, he has developed expert brand-marketing strategies for more than 3000 companies, and 44 of them have gone public. Renowned as ‘the father of mobile marketing in China’, Mr. Hua founded WOOSII Mobile University in 2016, providing applause-winning mobile-internet-based training programs for companies, and published Mobile Marketing Management in 2017.

In the beginning of 2018, Mr. Hua founded Chinese Innovation Show (CIS), one of learning platforms in the era of mobile internet where entrepreneurs can study cases of extraordinary enterprises to improve their own business and find solutions.

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