1st Edition
Model Workers in China, 1949-1965 Constructing A New Citizen
By James Farley
Copyright 2019
214 Pages
by
Routledge
214 Pages
by
Routledge
214 Pages
by
Routledge
Also available as eBook on:
Seismic changes in ideology and economic policy in China followed the death of Mao Zedong but one aspect of culture has remained constant: the use of ‘Model Workers’ for the purposes of propaganda and more recent public relations campaigns. In both a political and commercial context, the use of these individuals continues to thrive, and although the messages they promote have largely... Read more
Introduction 1. The Model Worker: Origins 2. The Model Worker in action: Propaganda campaigns, 1949–1957 3. The Model Worker in crisis: Propaganda campaigns, 1957–1964 4. Constructing the Model Worker in post-1949 Chinese cinema 5. A multimedia campaign, post-1949 poster propaganda and the Model Worker 6. The power of role models is infinite Appendix Bibliography
Biography
James Farley is a specialist in the field of propaganda and modern Chinese history and holds a PhD from the University of Kent, UK.
