Though the relationship of modernist writers and artists to mass-marketplaces and popular cultural forms is often understood as one of ambivalence if not antagonism, Modernism and the Marketplace redirects this established line of inquiry, considering the practical and conceptual interfaces between literary practice and dominant economic institutions and ideas.
Introduction: The Uneven Marketplace of Modernism and Consumer Capitalism
Chapter One: "Just the sensation of spending, that’s the point:" Jean Rhys’ Marketplaces of Discipline and Desire
Chapter Two: Consumerism and the Imperial Nation in Virginia Woolf’s The Voyage Out and Mrs. Dalloway
Chapter Three: The Enterprising Modernisms of Gertrude Stein and Sylvia Beach
Chapter Four: Consumerism, Race and Rationalization in Nella Larsen’s Quicksand
Coda: Consumer Capitalism as a Style of Life