1st Edition
Monetizing Entertainment An Insider's Handbook for Careers in the Entertainment & Music Industry
Introduction: Take a Look at This!
Chapter 1: The Perfect Storm
Chapter 2: The Three Wows
Chapter 3: The Rules of the Game
Chapter 4: The Entertainment Business
Chapter 5: The Significance of Narration
Chapter 6: Music Publishing-What's the Deal?
Chapter 7: Recording Lightning in a Bottle
Chapter 8: The Label Business-Recording Budgets
Chapter 9: Odds of the Game
Chapter 10: Promotion/Publicity and Media
Chapter 11: Representation
Chapter 12: The Concert and Event Business
Appendix A
Appendix B
Illustrations
Index
Biography
Dr. Larry Wacholtz is a professor of entertainment and music business at Belmont University in Nashville. A consultant to industry professionals, he is a member of NARAS, USASBE, MEIEA, IFBPA, and The Academy of Entrepreneurship. He is the author of eight other bestselling books on the entertainment and music business, including Off the Record: Everything You REALLY Need to Know About the Music Business, Star Tracks, Principles for Success in the Music and Entertainment Business, How the Music Business Works, and Inside Country Music (a Billboard book).
Dr. Beverly Schneller is an associate provost for academic affairs at Belmont University in Nashville. She is the author of Anna Parnell’s Political Journalism: Contexts and Texts, Writing About Business and Industry, and Writing About Science (with Elizabeth Bowen) as well as numerous articles on literature and higher education. She serves as a Teagle Scholar through the Wabash College Center of Inquiry.
