Monster Metaphors : When Rhetoric Runs Amok book cover
1st Edition

Monster Metaphors
When Rhetoric Runs Amok

  • Available for pre-order on April 20, 2023. Item will ship after May 11, 2023
ISBN 9781032122106
May 11, 2023 Forthcoming by Routledge
248 Pages 40 B/W Illustrations

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Book Description

This book explores ways in which common metaphors can play a detrimental role in everyday life; how they can grow in outsized importance to dominate their respective terrains and push out alternative perspectives; and how forms of resistance might act to contain their dominance.

The volume begins by unpacking the dynamics of metaphors, their power and influence, and the ways in which they are bolstered by other rhetorical devices. Adams draws on four case studies to illustrate their destructive impact when they eclipse other points of view—metaphors of mental illness; metaphors of free-flowing markets; metaphors of the mind as a mirror; and metaphors of male superiority. Taken together, these examples prompt further reflection on the beneficiaries of these "monster metaphors" and how they promote such metaphors to serve their own interests but also on ways forward for challenging their dominance, strategies for preventing their rise, and ways of creating space for alternatives. 

This book will be of interest to scholars interested in the study of metaphor, across such fields as linguistics, rhetoric, and media studies.

Table of Contents




Chapter 1: Introducing Monster Life

Chapter 2: How Metaphors Work

Chapter 3: The Holy Trinity: Metaphor, Synecdoche & Metonymy

Chapter 4: The Creative Potential of Metaphors

Chapter 5: When Metaphors Turn Nasty

Chapter 6: Monster 1, Mental Illness

Chapter 7: Monster 2, Free Flowing Markets

Chapter 8: Monster 3, The Mirror of Nature

Chapter 9: Monster 4, Men as Naturally Superior

Chapter 10: Vested Interests

Chapter 11: Resisting Monster Dominance

Chapter 12: Promoting Monster-Free Environments

Chapter 13: Letting Monsters Go


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Peter J. Adams practiced as a psychologist before engaging in research on applied rhetoric, addiction studies, existential issues, and industry conflicts of interest. He has published seven sole-authored books on these topics. He is employed as a full professor at the School of Population Health at the University of Auckland.