Contents
Acknowledgments
Chapter 1: Introducing Monster Life
Chapter 2: How Metaphors Work
Chapter 3: The Holy Trinity: Metaphor, Synecdoche and Metonymy
Chapter 4: The Creative Potential of Metaphors
Chapter 5: When Metaphors Turn Nasty
Chapter 6: Monster 1, Mental Illness
Chapter 7: Monster 2, Free-Flowing Markets
Chapter 8: Monster 3, The Mirror of Nature
Chapter 9: Monster 4, Men as Naturally Superior
Chapter 10: Vested Interests
Chapter 11: Resisting Monster Dominance
Chapter 12: Promoting Monster-Free Environments
Chapter 13: Letting Monsters Go
Index
Biography
Peter J. Adams practiced as a psychologist before engaging in research on applied rhetoric, addiction studies, existential issues and industry conflicts of interest. He has published seven sole-authored books on these topics. He is employed as a full professor at the School of Population Health at the University of Auckland, Aotearoa New Zealand.
"Among the many strengths of the book are: the major social implications of the case studies; the breadth of the author's knowledge of the fields he explores; the vivid stories he tells about the origins of each monster metaphor; the references to his personal experience...the occasional humour; and the vividly engaging style with which it is written." - Michael Hanne, Language in Society
"Overall, the book is a knowledgeable, exciting, irritating, and also a political book. It is definitely worth reading." - Jo Reichertz, Institute for Advanced Study in the Humanities (KWI) Essen, Forum: Qualitative Social Research
"[This book] is a compelling examination of the formidable power of metaphors in our lives. It is an urgent call for vigilance, reflection, and active resistance against the behemoth metaphors that threaten to overshadow alternative, often more nuanced, perspectives." - Zilong Zhong, Beijing Foreign Studies University, Rhetoric Review
