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Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability book cover

1st Edition

Morality and the Market (Routledge Revivals) Consumer Pressure for Corporate Accountability

By N. Craig Smith Copyright 1990
364 Pages
by Routledge

364 Pages
by Routledge

364 Pages
by Routledge
Also available as eBook on:
Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and... Read more

Preface;  Introduction;  Part I: Ethical Purchase Behaviour and the Social Control of Business  1. Capitalism and Consumer Sovereignty  2. Social Control of Business: Corporate Social Responsibility  3. Social Control of Business: From Responsibility and Philanthropy to Accountability  4. Pressure Groups and Pluralism  5. The Boycott Tactic 6. Pressure Groups in the Marketing System;  Part II: The Use and Effects of Consumer Boycotts  7. Consumer Boycotts of Business  8. Consumer Boycott Case Studies  9. Effectiveness in the Use of Boycotts and Management Responses;  Conclusions;  Appendix A: Markets and Marketing;  Appendix B: Other Instances of Consumer Boycotts;  Notes and References ; Author Index;  Subject Index

Biography

N. Craig Smith

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