Howard Dean's campaign for president changed the way in which campaigns are run today. With an unlikely collection of highly talented and motivated staffers drawn from a variety of backgrounds, the Dean campaign transformed the way in which money was raised and supporters galvanized by using the Internet. Surprisingly, many of the campaign staff members were neither computer whizzes nor practiced political operatives, even though that is how some of them are identified today. This book allows key individuals in the campaign the chance to tell their stories with an eye to documenting the Internet campaign revolution and providing lessons to future campaigns. Howard Dean's inspirational statement of what it took for his campaign to get as far as it did-"mousepads, shoe leather, and hope"-holds great wisdom for anyone campaigning today, especially the 2008 presidential candidates.
Table of Contents
PART I: Overviews Chapter 1: Introduction: Redefining the Possible Thomas Streeter Chapter 2: How the Internet Taught Me That You Have the Power Interview with Howard Dean Chapter 3: Theories: Technology, the Grassroots, and Network Generativity Thomas Streeter and Zephyr Teachout PART II: Stories of the Campaign Chapter 4: How a Blogger and the Dean Campaign Discovered Each Other Jerome Armstrong Chapter 5: Something Much Bigger Than a Candidate Zephyr Teachout\ Chapter 6: Swept Up in "The Perfect Storm" Bobby Clark Chapter 7: A Coder Becomes a Political Activist Aldon Hynes Chapter 8: Blogging for America Matthew Gross Chapter 9: The Meetup Story Michael Silberman Chapter 10: Experiences of a Grassroots Activist Pam Paul Chapter 11: The Lessons of Generation Dean Amanda Michel Chapter 12: Fund-Raising: Hitting Home Runs on and off the Internet Larry Biddle Chapter 13: A Web Activist Finds Dean Nicco Mele Chapter 14: E-Mail: Sign Your Own Name Kelly Nuxoll Chapter 15: Participatory Political Culture: Everyone's a Kingpin If He or She Wants to Be Josh Koenig Chapter 16: An Organizer's View of the Internet Campaign Zack Exley Chapter 17: After New Hampshire Kelly Nuxoll PART III: Reflections Chapter 18: From Media Politics to Networked Politics: The Internet and the Political Process Araba Sey and Manuel Castells Chapter 19: The Legacies of Dean's Internet Campaign Zephyr Teachout and Thomas Streeter Index About the Contributors
“To really use the Internet well, you have to build community, not just enable fundraising.”
—from the interview with Howard Dean
“Written with the passion, enthusiasm and honesty that characterized Howard Dean’s historic grassroots presidential campaign, Mousepads, Shoe Leather and Hope shows how the Internet can transcend cynicism, build communities, and engage ordinary people in a way that is already rejuvenating our democracy.”
—Matthew R. Kerbel, editor, Get This Party Started: How Progressives Can Fight Back and Win
“The way we do politics changed in 2004. The Dean Campaign gave new meaning to grassroots organizing, revitalizing democracy – and the Democratic Party along with it. A glorious failure, it may yet prove to herald new triumphs. The Internet was at the core of that moment, and this volume captures the flavor and excitement of those heady – and headstrong – days.”
—Toby Miller, author, Cultural Citizenship: Cosmopolitanism, Consumerism, and Television in a Neoliberal Age
“Here scholars of communication and politics, as well as activists on that and other campaigns, offer analysis beyond the partisan sound bite.”
—Book News Inc.