3rd Edition

Multimedia Foundations Core Concepts for Digital Design

By Vic Costello Copyright 2023
    512 Pages 376 Color Illustrations
    by Focal Press

    512 Pages 376 Color Illustrations
    by Focal Press

    512 Pages 376 Color Illustrations
    by Focal Press

    Whether you are working using text, graphics, photography, sound, motion, or video, Multimedia Foundations covers the skills necessary to be an effective modern storyteller.

    Presented in full color with hundreds of vibrant illustrations, this book trains readers in the principles and skills common to all forms of digital media production, enabling the creation of successful, engaging content, no matter what tools are used. Chapters feature useful exercises to cement core concepts and help readers develop planning, collaboration, design, and production skills. This third edition has been fully updated and includes new and revised illustrations, updated coverage of digital asset management and media workflows, a completely rewritten chapter on coding for web and mobile media, and new sections on design thinking, inclusive design, color theory, photography composition, interview and B-roll acquisition techniques, and editing stages and postproduction workflows.

    Multimedia Foundations is a comprehensive resource for students in fields such as journalism, film production, animation and game design, web and graphic design, and other areas where modern media is produced.

    A website with Instructor and Student Resources for this book includes a glossary of terms, chapter PowerPoints, and sample text banks.


    About the Author

    Section 1 Multimedia Foundations

    Chapter 1 Understanding Multimedia

    Chapter 2 Digital Content and File Management

    Chapter 3 Project Planning

    Section 2 Visual Communications

    Chapter 4 Elements of Visual Design

    Chapter 5 Principles of Visual Design

    Section 3 Static Media

    Chapter 6 Text

    Chapter 7 Graphics

    Chapter 8 Photography

    Section 4 Time-Based Media

    Chapter 9 Digital Sound and Video Recording

    Chapter 10 Audio Production

    Chapter 11 Video Production

    Chapter 12 Non-Linear Editing

    Section 5 Interactive Media

    Chapter 13 User Interface Design

    By Qian Xu

    Chapter 14 Coding for Web and Mobile Media 

    By Kelly Furnas



    Vic Costello is an Associate Professor of Cinema and Television Arts in the School of Communications at Elon University, where he has taught courses in multimedia design and film and video production since 2001. His professional experience includes TV station operations, corporate video, media management, and multi-camera directing and producing of live events and awards shows. Dr. Costello has been a member of the Broadcast Education Association (BEA) for more than 25 years and has served in numerous leadership roles including BEA board president and chair of the BEA Festival of Media Arts. He holds a PhD in Communications from the University of Tennessee-Knoxville, an MA in Communications from Regent University, and a BS in Radio Television from Western Carolina University.